After a 17-year run, the Harley-Davidson V-Rod is finally going to the great motorcycle rally in the sky, as the Bar & Shield brand is quietly dismissing the V-Rod from its 2018 motorcycle lineup.
The V-Rod has always been the black sheep in the Harley-Davidson motorcycle offering, with the motorcycle featuring a high-tech liquid-cooled engine that was developed in collaboration with German automaker Porsche.
The problem with the V-Rod was also its biggest strength: it was unlike anything else in the Harley-Davidson lineup. The Harley-Davidson V-Rod line eschewed everything that was central to the core Harley-Davidson product attributes.
Centered around capturing a younger demographic, the Brawler is the latest concept from Travis Clark. Hoping to engage younger riders with an actually sporty Sportster, Clark’s Brawler, in its finest trim, combines the high-powered Porsche designed motor in an attractive package that speaks more to a younger generation than anything that’s come out of Milwaukee…and it looks good too.
While Harley-Davidson has certainly been gaining some traction in younger markets with its different Sportster offerings, like the new Forty-Eight, the company still needs a major youth infusion. Clark thinks that his Brawler is the the ticket with its more modern design and performance-centered operation. Designed to come with two different suspension packages, the base Brawler features inverted forks and an 88ci air-cooled HD power plant, while the high-end brawler comes with the V-Rod motor and leading link front suspension.