MotoAmerica’s Shelina Moreda Is the Newest CoverGirl

Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal. Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women. Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain.

Alta Adds Enduro Model to Its Electric Lineup

The electric motorcycle lineup from Alta Motors quietly grew larger today, with the San Francisco startup adding an electric enduro model to its range. As such, say hello to the 2018 Alta Motors Redshift EX. The bike is pretty straightforward, as it takes the motocross-focused Redshift MX, makes some chassis changes and adds a license plate, so you can go shredding off-road and on-road alike. To the finer details, the chassis changes include an 18″ rear wheel, narrower rake and larger offset, a WP rear shock with a custom reservoir, a smaller rear brake, and Metzeler 6 Days Extreme tires. All of this adds up to a 275 lbs electric motorcycle (which is kind of a thing right now) with 40hp at the rear wheel, and 120 lbs•ft of torque at the countershaft sprocket.

Ben Spies Making a Return to Motorcycle Racing?

Could we see the return of Ben Spies to motorcycle racing? That’s the talk of the paddock right now, and the former MotoGP racer is helping fuel the fires with his social media posts. Our sources point to Spies gearing up for a return to domestic racing, as he looks to ride in the MotoAmerica Championship (presumably on a superbike), and possibly also as a team owner as well, fielding his own entry. This should come as a surprising but welcomed bit of news to motorcycle racing fans, as the 33-year-old seemingly retired from motorcycle racing after the 2013 MotoGP Championship season, after extensive damage to his shoulders seemed to rule him out of a future of racing motorcycles.

Ducati Will Stay as a Part of Volkswagen

Reports out of Italy are confirming the news that Ducati will remain as a part of the Volkswagen Group, with the German company ceasing its pursuits of divesting the Italian motorcycle company from its ranks. This shouldn’t come as a surprise to anyone following Ducati’s business situation, as reports of the divestiture stalling out were circulating this time last month. The news seems to come with a bonus, with Ducati CEO Claudio Domenicali reportedly confirming the news internally (other reports quote Audi CEO Rupert Stadler doing the same as well). With that, Evercore Partners – the investment bank that was hired to solicit bids on Ducati Motor Holding – will stop pursuing brands that may want to see Ducati within their corporate holdings.

Rumor: Street-Touring Version of the Kawasaki H2 Coming?

I like this rumor. I like what this rumor says. And, I like that this rumor doesn’t seem to go away. The scuttlebutt of the motorcycle industry right now is suggesting that the street-shredding Kawasaki Ninja H2 might be joined by a sport-touring variant. This Kawasaki Ninja H2 GT – as some are calling it – takes the potent supercharged liter-bike, and makes it a little bit better suited for long-distance riding…well, as better suited to touring that a 200hp+ fire-breathing motorcycle can be. It remains to be seen how Kawasaki plans to expand its supercharger lineup of motorcycles: whether these rumored new machines will vary slightly in form-factor to accommodate different kinds of riding (using the current H2 as a platform for new models), or if Kawasaki will debut an all-new chassis design for these rumored motorcycles.

Solid-State Batteries, A Game-Changer for EVs?

This week’s big news is that California is looking at how it can join China, France, The Netherlands, and the United Kingdom in the banning of internal combustion engines in the coming decade(s), a move that will surely be a shot in the arm for electric vehicles. While the social and political pressures are coming into alignment for electric cars, trucks, and motorcycles, the technology for these next-generation vehicles is still not fully baked, and the biggest rate-limiter for EVs are their batteries. That is about to change, however, with solid-state batteries (a battery that has both solid electrodes and solid electrolytes) looking like the silver bullet that could make electric vehicles comparable in performance and price to their internal combustion counterparts.

Investigator Releases Report on Nicky Hayden Crash

On May 17th, 2017, Nicky Hayden was out training on his bicycle, near the Adriatic Coast, when he was struck by car in an intersection very close to the Misano World Circuit. The incident would prove to be a fateful one, and send ripples through the motorcycle industry, as Hayden died five days later in a hospital outside of Rimini, Italy. Since then, the accident has been under investigation by the local prosecutor, and the results of that forensic investigation have now been released to the public. Reconstructing the incident through statements made by the driver, eyewitnesses, and CCTV video footage, the investigation has found fault on both sides of the crash – assigning 30% of the blame to Nicky Hayden, for running the stop sign, and 70% of the blame to the driver, for excessive speed.

California Considers Killing Internal Combustion

Bloomberg is reporting that California Governor Jerry Brown is considering ways to ban the sale of vehicles that use internal combustion engines – a move that could have massive implications not only for vehicle sales, the environment, but potentially the motorcycle industry as well. Still in the early days of consideration, the news comes from remarks made by Mary Nichols, who is the Chairman of the California Air Resources Board (CARB), and her remarks and relaying of thought from Gov. Brown don’t make it clear if the ban would apply only to passenger vehicles, or if it would include modes of transportation like trucks, commercial vehicles, and motorcycles. However, the move mimics similar bans that we have already seen in places like China, and follows a trend that is catching on in European countries as well.

MV Agusta F4 LH44 Limited Edition Debuts

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike. Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles. Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp. The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous.

Eugene Laverty Explains His 2017 WorldSBK Season

A return to World Superbike, with the bike that he came so close to winning the championship on – it all appeared like a dream opportunity for Eugene Laverty, to put himself into a position to win the title. The dream quickly turned to a nightmare, and from the start of winter testing it was clear that major work needed to be done to return the RSV4 to the front. Moving to the Milwaukee Aprilia squad understandably led to heightened expectations. In their second year in WorldSBK, the former British Superbike champions were expected to make a leap forward. Teething problems were expected with the switch from BMW to Aprilia, but not the struggles that lay ahead. “During the winter you can go in the wrong direction with the bike,” commented Laverty. “Unfortunately, that was the case for us.”

BMW Tops Pied Piper Dealership Rankings

05/01/2017 @ 2:54 pm, by Jensen Beeler17 COMMENTS

For as long as we have covered the Pied Piper dealership rankings, one brand has stood above all others in customer satisfaction, and that brand has been Ducati.

But for the 2016 rankings, we have a new boss in town, as BMW dealerships have taken the top honors in the most recent Pied Piper Prospect Satisfaction Index.

For those readers who aren’t that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of a dealership network experience, and acts as a measuring stick for how a brand is performing when it comes to interacting with potential customers.

As such, the PSI takes into account a mixture of “mystery shopper” experiences, along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network.

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Two Enthusiasts Podcast #43 – A Flawed Victory

02/02/2017 @ 2:30 am, by Jensen Beeler13 COMMENTS

Episode 43 of the Two Enthusiasts Podcast is out, and it focuses on the demise of Victory Motorcycles, which was recently shutdown by Polaris Industries. Of course, when we say that the show focuses on  just this one topic, we mean that in the Two Enthusiasts’ sense of the word.

As such, from the ashes of the Victory discussion spring forth a myriad of topics, the current landscape of the American motorcycle industry, the rise of a new generation of motorcyclist, the industry’s slow willingness to change, and how that all plays into the products and actions we seeing manufacturers making.

There is a lot to chew on in this 75-minute show, and we hope you find the episode as interesting as we do. 

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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Victory Motorcycles Ceasing Operations

01/09/2017 @ 9:02 am, by Jensen Beeler64 COMMENTS

Polaris Industries is starting the year off with some surprising news, announcing that it will cease operation of Victory Motorcycles and other related business operations to the brand.

Scott Wine, Polaris Industries Chairman and CEO, explained the decision as coming down to basic business factors, with Victory not showing the growth and volume in order to sustain its continued existence.

Polaris in its press release also cites the changing landscape of the motorcycle landscape, and that the resources and investments required to make Victory competitive going forward were too hard to justify for the troubled brand.

Instead, Polaris will focus solely on its Indian and Slingshot brands, for the motorcycle space.

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No Mandatory Noises for Electric Motorcycles, Yet…

11/28/2016 @ 11:22 am, by Jensen Beeler22 COMMENTS

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In a world with increasingly stringent emission and noise standards, vehicle OEMs are continuously tasked with making their automobiles and motorcycles quieter.

Such regulations have brought us some ridiculous creations in the motorcycle realm, especially for the Japanese and European market, but changes are afoot here in the United States as well.

Today, we bring you such news, but it’s probably not the news that you think. The National Highway Traffic Safety Administration (NHTSA) has just set a standard that will see electric automobiles getting louder, instead of quieter, in the name of vehicle safety.

But oddly enough, the new rule does not apply to electric motorcycles…for now.

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How Polaris Can Mutate and Take Over the World

11/21/2016 @ 7:29 pm, by Jensen Beeler53 COMMENTS

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The following is an example of the exclusive content that A&R Pro members can expect to read on a weekly basis at Asphalt & Rubber. If you want to have access to this kind of long-form content after this week’s free trial period, we recommend you sign-up here

Considering how much growth they are achieving, how many brands they are acquiring, and how many new bikes they are developing, it really is a shame that we don’t talk about Polaris here more often. The American OEM is one of the true movers-and-shakers of the motorcycle industry right now.

It probably has something to do with the fact that Polaris’ two sub-brands, Indian and Victory, produce machines that are outside our usual fare at Asphalt & Rubber. That is a polite way of saying, they make cruisers, and we don’t really like those sort of motorcycles here.

There is nothing wrong with someone riding a cruiser, of course. In fact, roughly one of every two new motorcycles sold in the United States comes from our friends at Harley-Davidson. American motorcycling really looks more like a Harley-Davidson cult than we may think here in our sport-bike focused echo chamber.

In the pursuit to see how the other half lives, I have been riding around on a Victory Octane for the past few weeks, as part of an ongoing discussion with the folks at Victory about their products, and how sport bike riders perceive them.

My initial thoughts on the Octane, and Victory as a whole, lead me to some interesting notes about the bigger picture at Polaris, and how the American OEM can set itself as one of the top global brands in the motorcycle industry. Like with Rommel in the desert, it involves a two-pronged attack.

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Two Enthusiasts Podcast #37 – Dustin Pipes

11/15/2016 @ 1:05 pm, by Jensen BeelerComments Off on Two Enthusiasts Podcast #37 – Dustin Pipes

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Episode 37 of the Two Enthusiasts Podcast covers a bit of motorcycle happenings in the past few weeks, and starts off with a discussion about the Red Bull Straight Rhythm event in Southern California.

An interesting racing format for supercross fans, those in attendance were also treated to the Alta Motors Redshift MX electric dirt bike racing against its 250cc gas counterparts. It did quite well, with Josh Hill finishing fourth overall on the Alta.

Our conversation then turns to cruisers, as Quentin and I got some seat time on the Victory Octane. Neither of us are big fans of the cruiser motorcycle format, but had some interesting thoughts on the Octane, which is a pretty good bike for its $9,999 price tag.

We then turn our attention to the new bike season, with the debut of the Yamaha YZF-R6 at the AIMExpo, the leaked images of the now released Ducati 1299 Superleggera, and other machines.

It’s a classic Two Enthusiasts show, we think you will enjoy it. Also, if you’re in the Portland area on Friday, November 18th, you should attend our live show at the MotoCorsa dealership. We hope to see you there.

As always, you can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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It has been a while since we’ve done one our “up-close” sets of photos, so we sent our man Tony Goldsmith into the Victory Motorcycles tent at the Isle of Man TT, to get some snaps of the 2016 Victory RR electric race bike.

The Victory RR is an evolved version of the Brammo Empulse RR project, Brammo of course being one of inaugural participants in the Isle of Man TT’s first electric race, which was called at the time TTXGP.

2016 marks the second year in a row that Victory Motorcycles has competed at the Isle of Man, with William Dunlop taking his seat on the Victory RR this year, after missing 2015’s ride due to injury (Guy Martin filled in last year).

This year, it was another podium finish for Victory, and the team improved its result to a second-place finish, and more importantly increased their best lap time to 115.844 mph.

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Are You Ready for This Year’s Isle of Man TT?

06/01/2016 @ 1:26 am, by Jensen Beeler8 COMMENTS

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This year marks the 97th running of the Isle of Man TT, and the two weeks of practice and racing sessions should be considered a “must attend” item on any motorcyclist’s bucket list.

The TT is a special event to attend, and I can tell you as a journalist that it is one of the more surreal motorcycle races to cover. First, there is the serenity in watching machines race on public roads, just inches sometimes from where you are sitting. There is no where else that gets you that close to the action.

And then, there is the pound of flesh that comes with the spectacle: the knowledge that statistically speaking, two racers will lose their lives over the course of the fortnight. It is sobering to know going into an event that you will likely report the death of an athlete.

Whether you are a fan of road racing or one of its detractors, I still feel that it should be compulsory to attend an Isle of Man TT before one can make comment one way or another on its continuance.

This isn’t just another motorcycle race, and this isn’t just another extreme sport; this isn’t life in the sand of the coliseum, but it’s also not going through life in the passenger seat.

There is something truly special about the Isle of Man TT, and until you experience it from beyond these words, they will just continue to seem hyperbolic.

It is easy to wax poetic about the TT – you will just have to attend one yourself to understand that. Until you do though, we aim to bring you the best Isle of Man TT coverage available over the next two weeks. So, here’s a primer of information, before we start cluttering your A&R news feed with TT postings.

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Victory Motorcycles will return to the Isle of Man TT this year, competing again with its electric superbike platform, the Victory RR.

Evolving from the ashes of the Brammo Empulse RR project, the Victory RR continues the work on electric drivetrains for Brammo, which now develops the electric drivetrains that power the Victory Empulse TT electric street bike.

With an all-new machine for the 2016 racing season, the Victory RR is the top-pick to upset the recent domination we have seen from Team Mugen, though that will be a tall order, with Mugen updating its Shinden race bike this year as well.

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Ducati Tops Pied Piper Dealer Rankings, Yet Again

05/02/2016 @ 4:24 pm, by Jensen Beeler14 COMMENTS

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Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States.

For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer.

As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network.

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