The Fortune 500 is a list of America’s largest companies, and is a constant barometer on the state of the American business landscape. In its 64 years of existence, the Fortune 500 has been an exclusive club, and its newest inductee is one from the powersports industry: Polaris Industries.
Ranked at #496 on the list, the addition of Polaris means that the influence (and decline) of the US motorcycle and powersports landscape will be seen on a much larger national stage.
Mostly it is just a cool milestone for Polaris, and proud bragging point for the company’s executives at the next country club gathering.
Victory may be a defunct brand now, but Polaris still has an obligation to Victory owners for warranties and recalls, and as such we have some recall news for you today – to the tune of 26,182 Victory motorcycles being recalled by the National Highway Traffic Safety Administration (NHTSA).
The recall affects a swath of models from the American manufacturer: the Victory Cross Country, Cross Country Tour, Cross Roads, Magnum, and Hard Ball – from the 2010 to 2017 model yeas – all of which are affected by engine misfires that may melt the rear brake line and wiring.
For as long as we have covered the Pied Piper dealership rankings, one brand has stood above all others in customer satisfaction, and that brand has been Ducati.
But for the 2016 rankings, we have a new boss in town, as BMW dealerships have taken the top honors in the most recent Pied Piper Prospect Satisfaction Index.
For those readers who aren’t that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of a dealership network experience, and acts as a measuring stick for how a brand is performing when it comes to interacting with potential customers.
As such, the PSI takes into account a mixture of “mystery shopper” experiences, along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network.
Episode 43 of the Two Enthusiasts Podcast is out, and it focuses on the demise of Victory Motorcycles, which was recently shutdown by Polaris Industries. Of course, when we say that the show focuses on just this one topic, we mean that in the Two Enthusiasts’ sense of the word.
As such, from the ashes of the Victory discussion spring forth a myriad of topics, the current landscape of the American motorcycle industry, the rise of a new generation of motorcyclist, the industry’s slow willingness to change, and how that all plays into the products and actions we seeing manufacturers making.
There is a lot to chew on in this 75-minute show, and we hope you find the episode as interesting as we do.
You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!
Polaris Industries is starting the year off with some surprising news, announcing that it will cease operation of Victory Motorcycles and other related business operations to the brand. Scott Wine, Polaris Industries Chairman and CEO, explained the decision as coming down to basic business factors, with Victory not showing the growth and volume in order to sustain its continued existence. Polaris in its press release also cites the changing landscape of the motorcycle landscape, and that the resources and investments required to make Victory competitive going forward were too hard to justify for the troubled brand. Instead, Polaris will focus solely on its Indian and Slingshot brands, for the motorcycle space.
In a world with increasingly stringent emission and noise standards, vehicle OEMs are continuously tasked with making their automobiles and motorcycles quieter.
Such regulations have brought us some ridiculous creations in the motorcycle realm, especially for the Japanese and European market, but changes are afoot here in the United States as well.
Today, we bring you such news, but it’s probably not the news that you think. The National Highway Traffic Safety Administration (NHTSA) has just set a standard that will see electric automobiles getting louder, instead of quieter, in the name of vehicle safety.
But oddly enough, the new rule does not apply to electric motorcycles…for now.
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Considering how much growth they are achieving, how many brands they are acquiring, and how many new bikes they are developing, it really is a shame that we don’t talk about Polaris here more often. The American OEM is one of the true movers-and-shakers of the motorcycle industry right now.
It probably has something to do with the fact that Polaris’ two sub-brands, Indian and Victory, produce machines that are outside our usual fare at Asphalt & Rubber. That is a polite way of saying, they make cruisers, and we don’t really like those sort of motorcycles here.
There is nothing wrong with someone riding a cruiser, of course. In fact, roughly one of every two new motorcycles sold in the United States comes from our friends at Harley-Davidson. American motorcycling really looks more like a Harley-Davidson cult than we may think here in our sport-bike focused echo chamber.
In the pursuit to see how the other half lives, I have been riding around on a Victory Octane for the past few weeks, as part of an ongoing discussion with the folks at Victory about their products, and how sport bike riders perceive them.
My initial thoughts on the Octane, and Victory as a whole, lead me to some interesting notes about the bigger picture at Polaris, and how the American OEM can set itself as one of the top global brands in the motorcycle industry. Like with Rommel in the desert, it involves a two-pronged attack.
Episode 37 of the Two Enthusiasts Podcast covers a bit of motorcycle happenings in the past few weeks, and starts off with a discussion about the Red Bull Straight Rhythm event in Southern California.
An interesting racing format for supercross fans, those in attendance were also treated to the Alta Motors Redshift MX electric dirt bike racing against its 250cc gas counterparts. It did quite well, with Josh Hill finishing fourth overall on the Alta.
Our conversation then turns to cruisers, as Quentin and I got some seat time on the Victory Octane. Neither of us are big fans of the cruiser motorcycle format, but had some interesting thoughts on the Octane, which is a pretty good bike for its $9,999 price tag.
We then turn our attention to the new bike season, with the debut of the Yamaha YZF-R6 at the AIMExpo, the leaked images of the now released Ducati 1299 Superleggera, and other machines.
It’s a classic Two Enthusiasts show, we think you will enjoy it. Also, if you’re in the Portland area on Friday, November 18th, you should attend our live show at the MotoCorsa dealership. We hope to see you there.
As always, you can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!
It has been a while since we’ve done one our “up-close” sets of photos, so we sent our man Tony Goldsmith into the Victory Motorcycles tent at the Isle of Man TT, to get some snaps of the 2016 Victory RR electric race bike. The Victory RR is an evolved version of the Brammo Empulse RR project, Brammo of course being one of inaugural participants in the Isle of Man TT’s first electric race, which was called at the time TTXGP. 2016 marks the second year in a row that Victory Motorcycles has competed at the Isle of Man, with William Dunlop taking his seat on the Victory RR this year. This year, it was another podium finish for Victory, and the team improved its result to a second-place finish, and more importantly increased their best lap time to 115.844 mph.
This year marks the 97th running of the Isle of Man TT, and the two weeks of practice and racing sessions should be considered a “must attend” item on any motorcyclist’s bucket list.
The TT is a special event to attend, and I can tell you as a journalist that it is one of the more surreal motorcycle races to cover. First, there is the serenity in watching machines race on public roads, just inches sometimes from where you are sitting. There is no where else that gets you that close to the action.
And then, there is the pound of flesh that comes with the spectacle: the knowledge that statistically speaking, two racers will lose their lives over the course of the fortnight. It is sobering to know going into an event that you will likely report the death of an athlete.
Whether you are a fan of road racing or one of its detractors, I still feel that it should be compulsory to attend an Isle of Man TT before one can make comment one way or another on its continuance.
This isn’t just another motorcycle race, and this isn’t just another extreme sport; this isn’t life in the sand of the coliseum, but it’s also not going through life in the passenger seat.
There is something truly special about the Isle of Man TT, and until you experience it from beyond these words, they will just continue to seem hyperbolic.
It is easy to wax poetic about the TT – you will just have to attend one yourself to understand that. Until you do though, we aim to bring you the best Isle of Man TT coverage available over the next two weeks. So, here’s a primer of information, before we start cluttering your A&R news feed with TT postings.
Victory Motorcycles will return to the Isle of Man TT this year, competing again with its electric superbike platform, the Victory RR. Evolving from the ashes of the Brammo Empulse RR project, the Victory RR continues the work on electric drivetrains for Brammo, which now develops the electric drivetrains that power the Victory Empulse TT electric street bike. With an all-new machine for the 2016 racing season, the Victory RR is the top-pick to upset the recent domination we have seen from Team Mugen, though that will be a tall order, with Mugen updating its Shinden race bike this year as well. Victory says that the battery pack is a “ground-up new design” that was developed by Brammo. The pack features not only more energy capacity, but also greater energy density.