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September will be an historic day for the Vespa scooter brand, as next month the Piaggio Group plans to begin finally the production of the Vespa Elettrica electric scooter.

Taking the classic Italian “wasp” design that has warmed the hearts of many owners, the Elettrica adds an electric drive train to the mix, to ensure Vespa’s iconic status endures for many generations to come.

Initially slated to be in production by “late 2017”, it has taken Piaggio a bit longer than expected to get the Vespa Elettrica out the door. But, with production set to start in September, at least the Italians are making good on their promise to make this model a reality.

When it comes to scooters, no name is better known than Vespa, as the iconic Italian brand is recognizable around the world, with 18 million scooters carrying the Vespa name in cities globally. It is of note then that Vespa has jumped onto the electric bandwagon, and unveiled its first electric scooter this week at EICMA. As such, we get our first look today of the Vespa Elettrica, which will be for sale in the latter part of 2017. Not quite ready for production at this time though, Vespa says that it will be working with leaders in the electric drivetrain business to develop the Elettrica, making the scooter shown at EICMA more of a concept than a finalized vehicle.

The 2015 EICMA show is finally over, and of course the guys from the Two Enthusiasts Podcast have something to say about everything that was unveiled in Milan. There is so much to talk about, in fact, that we had to break up the EICMA coverage into two separate shows.

So first up is Episode 9, which is Part 1 of our EICMA round-up. It covers all the happenings from the Italian OEMs: Aprilia, Benelli, Bimota, Ducati, Energica, Moto Guzzi, and MV Agusta.

Keep an eye out for Part 2 (Episode 10), which should debut on Wednesday, and will feature an in-depth discussion on the rest of the OEMs. Yes, that means double the Two Enthusiasts Podcast goodness for this week. Booyah!

The EICMA show is nearly upon us, so Quentin and Jensen walk us through what bikes are expected to debut in Italy, and what bikes the pair would like to see at the show. It’s a pretty exhaustive overview recording, and thus a little longer than the normal Two Enthusiasts Podcast, but we don’t think you’ll mind.

There’s some good stuff in Episode 8 you won’t want to miss, and it expands on our EICMA show preview story, though pre-dates it. Obviously some news has come out since this show’s recording, but we seem to be pretty good a predicting some things. Take a lesson, and get ready for EICMA starting on Monday.

As always, you can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Cheers!

We are already feeling the early effects of the EICMA show in Milan, Italy – easily the most important trade event for the motorcycle industry.

EICMA is where many of the next year’s new models are released, not to mention the show serves as a platform for much of the yearly business that occurs in the motorcycle industry, especially in Europe.

For us in the media, EICMA is a cross between a marathon and Christmas, a plethora of days where articles surge as we see the launching of so many new models. It can be a lot to take in, but it is always exciting to see what the manufacturers have been working on for the past year(s).

To help you keep track of everything, and to help guide your expectations, we have put together this exhaustive list of all the models we expect to see at EICMA. Let the holiday season begin!

It is no easy feat in picking the very “best” from a wide array of motorcycles, like we have to do here with the 2012 EICMA motorcycle show in Milan, Italy. How do you compare an adventure-touring bike to a sport bike, and then declare one better than the other? As you can imagine, the comparison is very much an exercise in measuring apples to oranges. You see it is no easy feat to pick the “Best in Show” at EICMA, and in even our short thought-process above, there are names that are glaringly omitted. What makes the process possible however is when a new model comes along, and clearly outshines everything else — such is the case with the Vespa 946.

The North American distributor for the Piaggio Group (PGA) has released pricing and availability info for the company’s 2011 range of motorcycles and scooters for the Aprilia, Moto Guzzi, Vespa, and Piaggio brands. While most of the scooters are immediately available, many of the big bikes will come in the first half or middle of 2011. Noticeably absent from the pricing and availability sheet are the 2011 Aprilia Tuono V4 R & 2011 Aprilia RS4 125, but the 2011 Aprilia RSV4 Factory SE ($22,499 MSRP/mid-2011) is listed along with the base model RSV4 R ($15,000/mid-2011). Check after the jump for a full breakdown of prices and availability times.

The Piaggio Group is reporting an 11.2% increase in its first quarter 2010 sales across its motorcycle and scooter subsidiaries compared to last year’s numbers. The group netted  €2.9 million for Q1, which is noticable increase from its €4.7 million loss in Q1 of 2009. For motorcycle sales alone, the company saw a 12.4% increase unit sales, with the European market leading the charge.

Just a few weeks ago, Brammo began rolling-out their program to sell Enertia electric motorcycles at Best Buy’s along the west coast. Most companies would be content to rest on this accomplishment and catch their breath, but not the folks in Ashland, Oregon.

Maybe it’s all that clean-air they’re breathing, or there’s something in the water; either way, we’re happy to report that in the nexy 60 days or so, you’ll see a new product announcement from Brammo, secretly dubbed “The Anti-Scooter”.

carbon-fiber-vespa-gs-scooter-milan-design-week-2

When one talks about Milan, Italy, it envokes the idea of high fashion, models, runway exhibtions, and the yearly EICMA motorcycle expo. OK, that last one may only occur for the die-hard motorcyclists, but the rest hold fairly true for just about everyone else. The Milan Design Week is a celebration of both artistic and technical design, and this year, Bimota made some waves with its carbon clade DB7 Nerocaronio. But, these days.