Strangely enough, we have talked about trade wars several times before, here on Asphalt & Rubber, as the Trump administration has been keen to use this tool in its toolbox, often with effects that reach into the motorcycle industry. The first time around, we talked about how the Trans-Pacific Partnership (TPP) affected the motorcycle industry, namely Harley-Davidson, and how the United States’ withdrawal from the agreement would likely be a negative effect for US motorcyclists. We have also had to talk about how fighting over beef imports could lead to possible tariffs on small-displacement European motorcycles in the United States, a tariff that would seriously hurt Piaggio/Vespa scooter sales and KTM dirt bike sales.
For many in the motorcycle industry, 2016 felt like an off year, and now we know that those feelings weren’t unsubstantiated. Early leaks of the MIC’s industry sales figures for 2016 show that the US motorcycle market contracted 2.1% in 2016, erasing the modest gains made in 2015. Meanwhile for our neighbors across the pond, things are going substantially better, with sales in the United Kingdom up 11.7% (128,644 registrations). We will have to wait for all the motorcycle OEMs to report their final quarter sales results to know who are the big winners and losers of the 2016 sales year. Though, we do know that KTM and BMW (up 5.9%) have shown signs of strong results internationally, whereas Duacti and Harley-Davidson are expected to post overall sales declines for 2016.
World Superbike fans may, or may not, be pleased to hear that beIN Sports will continue televising WSBK for the American market, through the 2015 season.
As was the case previously, beIN Sports will continue as the sole-television provider for the American and Canadian television markets, while the beIN Sports online streaming service will operate alongside World Superbike’s own internet property.
While we have mostly been lamenting the loss of the European motorcycle market, thanks chiefly to the Spanish and Italian economies, things here in the United States appear to be a bit tougher than was thought. While Americans contemplate whether or not we are headed into a double-dip recession, the American motorcycle market certainly seems to be headed that way. While last year showed signs that motorcycling in the US had hit rock-bottom, and even posted very modest signs of growth, the first quarter of 2013 is anything but reassuring. With the US motorcycle market down 14.7% overall in Q1 2013, the MIC is reporting losses pretty much across the board (off-highway bike sales are more or less flat).
That MotoGP is too Iberocentric – too many Spanish races, and too many Spanish riders – is obvious to all who follow the sport, with the possible exception of a blinkered Spanish journalist or two. The series has to change, to move away from having four races a season in Spain, and to explore new markets in South America and Asia. This is exactly what is to happen, according to an interview Dorna boss Carmelo Ezpeleta gave to the Reuters news agency on Friday. In the interview, Ezpeleta laid out his intentions to move away from Spain and, to a lesser extent, the US, and towards Asia and South America, with new races to be held in Brazil and Asia, though as he has done before, Ezpeleta would not be drawn on exactly which Asian country.
We already covered the Honda MSX125 monkey bike when it debuted at the start of this year, and at the time we knew that the tiny street-terror would be a world market machine. Confirming our hopes at the time of its launch, Honda Motor Corp. has announced that it intends to bring the MSX125 to the United States, renaming it the Honda Grom. Track day enthusiasts, we have found your perfect pit bike; new riders, we have the ideal machine for you to cut your teeth on, while still being “cool” in the eyes of your more experienced riding friends; and for those who are vertically challenged, your 29.7 inch inseam machine is ready. More photos after the jump, but note America will only be getting the red & black models.
Taking part in the Ducati 1199 Panigale R international press launch at the new Circuit of the Americas race course.I thought I would share a view not too many track day enthusiasts will get a lap to see: a lap around the Circuit of the Americas. COTA is a first-rate facility, and once you get the hang of this very-unstraight-forward track, COTA is a very rewarding course to ride on two wheels. Learning the track is a whole different story though. We only got four 15-minute sessions to learn the 20 turns of COTA during the press launch, and let’s just say the first session was a “interesting” for everyone involved.
Helped by a strong fourth quarter, Harley-Davidson is reporting signs of growth for 2012, with the company’s global sales again up 6.2% over the figures from last year. With sales up 6.6% in the United States, and 5.6% abroad, Harley-Davidson sold 249,849 motorcycles in 2012, and those sales figures translated onto the balance sheet into a 6% growth in revenue ($4.9 billion) and a 4% increase in net income ($623 million).
“Thanks to the outstanding efforts of our employees, dealers and suppliers, Harley-Davidson achieved its growth and restructuring goals in 2012,” said CEO Keith Wandell. “The ambitious restructuring of our manufacturing operations, aimed at delivering better responsiveness for customers and greater operating efficiency, is now largely behind us.”
If we asked you which Germanic company was the largest motorcycle brand by volume, you would likely guess BMW Motorrad…and you would be wrong. Snap! Displacing the venerable brand from Bavaria, which set its own sales record, KTM’s 2012 sales year of 107,142 units has handed the Austrian brand the distinction of being the best-selling Germanic brand worldwide (by a margin of less than 1,000 machines). KTM’s growth doesn’t just come from its partnership with Bajaj and sales in India, as the Austrians saw a 9% kick in sales in Europe, which bucks the rest of the industry’s 12% tailspin in that market. Furthermore, that increase in sales was good for a 7.5% market share increase — a huge piece of pie-taking for a single year.
Two curious things happened today: an EPA certification document outed details on the 2013 Kawasaki Ninja ZX-6R and Kawasaki USA announced the “global debut of its 2013 line of iconic Ninja motorcycles in New York’s Times Square.” Add in to the mix that the EPA documents also make mention of Kawasaki Ninja 300 & Kawasaki Ninja 400R models, along with the recently updated Kawasaki Ninja 250R, and Team Green could very well be dropping the news about three or four brand new models for the US market. Of course what is really interesting about this news is how Kawasaki could do a two-fold offer of 300cc & 400cc bikes in the US market…
Memorial Day was finally greeted with some proper racing weather at Miller Motorsports Park, and World Superbike racing was underway Monday at WSBK’s only stop in the USA. With the Ducatis lacking speed on Miller’s long front straight, the Italain contingency made up for its horsepower deficit in MMP’s many curves. Surprisingly, this lead to Jakub Smrz taking the Superpole on Sunday, and with Carlos Checa and Davide Giugliano sitting on the front row, only Tom Sykes could mix things up with his #3 spot on the grid.