Benelli’s Grom-Killer Debuts for the US Market, A Review

For years, Benelli has lain dormant, at least in the US market. That changes with the Chinese owned, but Italian-run, firm releasing the first of many street bikes for American consumption. It kicks things off with the 2018 Benelli TnT 135 ($2,499). US importer, SSR Motorsports, hosted a quick day ride that began atop Southern California’s Ortega Highway, and concluded in Newport Beach. Renowned for its twists and turns, Ortega Highway is an amusing, but also very high-traveled ribbon of blacktop that links the bustling inland and beach communities. This stretch of roadway is known for accidents as well – would the tiny TnT be able to keep up with “always in a hur

UK Salary Data Shows Gender Gap at Triumph

The United Kingdom has a new law, requiring companies with 250 or more employees to report to the authorities the earnings of its workers, by gender. The topic has been a sticking point in the British news cycle right now, with woman across the company showing median earnings that are 12% lower than men, which is a sizable gap in income equality. Where does the British motorcycle industry falls into place in all this? Well as Visordown initially reported, that is more difficult to say, as it appears that only Triumph Motorcycles meets the reporting criteria, amongst motorcycle manufacturers. Technically, it is two brands that meet reporting criteria for gender pay gap, as Triumph Motorcycles Limited and Triumph Designs Limited split their duties for the British marque.

What Caused Jorge Lorenzo’s Crash at the Qatar GP?

After a poor start, which saw him drop from ninth on the grid to thirteenth at the end of the first lap, Jorge Lorenzo was making steady progress through the field at Qatar. His lap times were starting to come down to match, and on some laps even beat, the pace the leaders were running. As the halfway mark approached, and less than four seconds behind the leaders, Lorenzo started to believe he was capable of salvaging a decent result from a difficult start. That all ended on Lap 13. The Spaniard crashed out of the race at Turn 4, when his front brake failed and he had to drop the bike in the gravel. “I just felt that the level of the front brake was getting closer to my fingers and I didn’t have brake,” Lorenzo described the incident afterwards.

The Ducati Panigale V4 Looks Good Wearing Termignoni

For a long time, the name “Termignoni” was synonymous with “Ducati exhaust”, with the popular scarico-maker being a constant fixture in the Ducati Performance parts catalog. So prevalent was the brand, that if you see a turn-of-the-century (21st century, that is) Ducati clacking down the street with its dry clutch, chances are the exhaust you are also hearing was made by Termignoni. But that has changed in recent years, with Slovenian marque Akrapovič supplanting Termignoni in Ducati’s good graces. To find out why, all one had to do was examine the products themselves – where Termignoni’s pieces were poorly fabricated and over-priced, Akrapovič was infinitely better built and often cheaper.

Honda CBR1000RRW Debuts for Endurance Duty

What you are looking at here is the bike that Honda hopes will win the Suzuka 8-Hours endurance race this year. It is called the Honda CBR1000RRW. It is not all that different from the WorldSBK-spec model, the one that Leon Camier and Jake Gange are competing with currently (and that PJ Jacobsen is helping develop), save for some interesting changes. For starters, the Honda CBR1000RRW dumps its Cosworth boxes, and instead runs the Magneti Marelli electronics package that Jacobsen is using in WorldSBK. Also, there are some obvious bodywork changes, namely where the exposed front spars of the frame would be, which are now covered by a silver painted panel.Then of course, there are the mechanical changes for endurance duty, like quick-change wheel pieces and functional lights.

Honda CB300R Coming to USA with Retro-Modern Looks

One of the surprise pleasures at last year’s EICMA show was Honda’s family of “Neo-Sports Café” street bikes, which brought a retro-modern look to Big Red’s approach road bikes. While the new Honda CB1000R tickled our fancy the most, we were delighted to see that the theme extended all the way to the Japanese brand’s small-displacement platform, the Honda CB300R. An attractive and affordable entry-level bike, the Honda CB300R looks like it was designed in Europe, rather than Nippon, which is probably why the 286cc commuter is doing so well in the European market. Seeing that success, American Honda has confirmed the CB300R as an early 2019 model for the US market – available in July 2018.

Motorcycling’s April Fools Round-Up for 2018

Another year, and another April Fools Day is done and dusted. I am fairly certain that for journalists, April 1st is better than Christmas, as it marks the one day where media outlets make the news they wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint. My colleague David Emmett had a nicely done story about the MotoGP World Championship. For my own part, I took advantage of the long-con approach, and fit a story into our ongoing series about the upcoming Suzuki Hayabusa, which seems to have no shortage of weekly rumors about this bike’s supposed features and technical specifications. How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

This Week’s Suzuki Hayabusa Rumor, Part 3

We know to expect a Suzuki Hayabusa reboot in the coming months, and in a way, that is all that we know. The iconic superbike is in its 20th year of production right now, and an all-new machine is set to take its place, for the 2019 model year. Will it be turbocharged? Will it have a larger displacement? How about a dual-clutch transmission? That remains to be seen. Safe bets are that the 2019 Suzuki Hayabusa will have updated electronics, likely powered by an inertial measurement unit (IMU). Euro4 emissions homologation is a must, and Suzuki will presumably be building the new Hayabusa with the Euro5 standard in mind as well. Beyond these givens though, it seems that every week there is a new rumor regarding the next Hayabusa generation, and this week is no different.

MotoGP Introducing “Transfer Window” for Rider Contracts

There has been a trend over the past decade for rider contract negotiations to get earlier and earlier. Where once, talks about new contracts would start sometime in June, and agreements finalized and signed during August, now, initial discussions start at the Valencia Grand Prix the year before a contract is due to end, and deals are signed in the first few races, or as in the past two contract cycles, before the season has even begun. The underlying causes for this trend are numerous, but at its heart, it comes down to the glut of talent that is in MotoGP these days, both in terms of riders and in terms of bikes. The best riders have more choice of competitive machinery, and there are more talented riders for the factories to choose from.

Mugen Shinden Nana Debuts with Curious Aeros

Take a good long look at it, because here is the electric motorcycle that is going to win this year’s TT Zero race at the Isle of Man TT. That might seem like a presumptuous thing to say, but with Mugen fielding a three-rider lineup, and no real competition coming out of the woodwork, it would be hard to imagine a different result. The question of course is which riders will be onboard the Mugen Shinden Nana when it takes the #1 position? John McGuinness? Bruce Anstey? Or, Lee Johnston? Your guess is as good as ours, as all three road-racers are more than capable of putting down a race-winning lap on the Mugen. While the three-rider lineup is obviously headline worthy, the hardware side of the equation is harder to catch.

Triumph Sold Over 63,000 Motorcycles in 2017

01/04/2018 @ 5:24 pm, by Jensen BeelerADD COMMENTS

The end of 2017 is here, which means that we will start to see the results from the year’s sales cycle (don’t expect good news).

As such, one of the first companies to report in is Triumph, which shouldn’t be too surprising, considering that the British brand closes its books at the end of June (it’s actually surprising that Triumph waited so long in reporting these numbers).

From July 1, 2016 to June 30 2017, Triumph Motorcycles sold 63,404 motorcycles to its dealerships making £498.5 million in revenue in the process. From that, Triumph was able to make £24.7 million, before taxes.

These numbers mean that Triumph has seen a 12.7% increase in unit sales to dealerships over the past financial period. It also means that on the money side, Triumph has seen increases of 22% (revenue) and 48% (income, pre-tax), which isn’t too shabby.

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BMW Motorrad Q1 2016 Sales Up 7.7%

04/11/2016 @ 1:29 pm, by Jensen Beeler2 COMMENTS

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BMW Motorrad says that its first-quarter 2016 motorcycles sales are the best start to its motorcycle season, ever for the German manufacturer. To this point, in the first three months of the year, BMW sold 33,788 bikes to customers, up from last year’s mark of 31,370 units.

That 2,418 unit increase comes to a 7.7% growth in Q1 for BMW Motorrad, over the equivalent period from last year. The bulk of those sales came in March, with 16,465 units delivered to customers.

The news is a continuation of BMW’s sales growth, and the German brand has been a testament to what motorcycle OEMs can achieve purely with large-displacement machines, though that will begin to change for the marque.

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Crunching the Numbers of BMW’s Record Sales Year

01/22/2016 @ 3:55 am, by Jensen Beeler20 COMMENTS

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BMW Motorrad set another record year of sales in 2015, seemingly along with all the European motorcycle manufacturers (Husqvarna, Ducati, & KTM). BMW quotes that 136,963 motorcycles and maxi-scooters were sold last year, and thankfully the Bavarian brand is fairly forthright with its sales data.

This allows us to make some interesting points of observation about BMW Motorrad, the most potent of which is the brand’s success in the sport bike market, which accounts for 16% of all BMW motorcycles sold last year.

Equally interesting is the fact that BMW’s boxer-engine machines, the R-Series, accounts for over half of BMW Motorrad’s sales (see the chart above) – a strong signal to the power of BMW’s iconic past.

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MV Agusta Sales Up 30% for 2015

12/16/2015 @ 12:01 pm, by Jensen Beeler12 COMMENTS

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MV Agusta reports today that the company’s annual unit sales are up 30% for 2015, continuing the growth that the Italian brand has seen over the past years.

With nearly 9,000 units sold worldwide in 2015, MV Agusta is seeing the most growth outside of Italy, with a 140% increase in the UK, 54% increase in Spain, 26% increase in Germany, and 20% increase in France.

MV Agusta also saw strong gains in the United States, with a 50% increase in units sales reported. Interestingly, sales in Italy remained fairly flat, with a 0.1% decrease when compared to figures from 2014.

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BMW-Concept-Roadster-studio-08

BMW Motorrad’s second-quarter sales results are in, and the German brand has not only another record quarter to report, but also an all-time six-month top-sales record as well.

Selling 42,259 units in Q2 2014, BMW Motorrad sales are up 5.1%, with revenue up 11.2% to €528 million (€55 million EBIT). This sales volume represents an all-time second-quarter high for BMW motorcycles sales.

The news also makes the first half of 2014 the best six-month period, in the 90 years of BMW Motorrad’s history, of BMW motorcycle sales, with revenue up 9.8% to €1 billion, and unit sales up 9.3% to 70,978 units.

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US Motorcycle Sales Up 4.0% in Q2 2014

08/01/2014 @ 3:17 pm, by Jensen Beeler1 COMMENT

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The US economy has been slow to recover, and so too has the US motorcycle market. With first-quarter sales down 0.3% this year though, it looked like the US motorcycle market was about to flatline.

Thankfully, that has not been the case in Q2 of 2014, as the Motorcycle Industry Council (MIC) is proud to report that US motorcycle sales are up 4.0% in the second quarter of this year.

Selling 169,111 units in Q2 2014 (6,585 more than in 2013), motorcycles sales in the US so far this year are now up 2.6%, with 263,833 units sold so far in 2014.

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US Motorcycle Q1 2014 Sales Flatlined

05/01/2014 @ 2:28 pm, by Jensen Beeler9 COMMENTS

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How Is that rebounding economy treating you? If you work in the motorcycle industry, probably not so well according to the Motorcycle Industry Council’s latest sales report, which highlights sales from the first-quarter of 2014. Down 0.2% (or 118 units) from Q1 2013, the slight decline over last year’s numbers are primarily due to a 10.7% sales drop in scooter sales.

Dual-sport motorcycles were up 3.9% (7,644 units), with on-road bikes holding at 0.9% growth (65,301 units). Dirt bike sales were down 2.7% during the same three-month time period (16,597 units).

In total, 94,524 two-wheel vehicles were sold in the US (94,772 units were sold in Q1 2013) according to the MIC, which tracks Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio Group, Victory, Suzuki, Triumph, and Yamaha.

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Sometimes when reading the posts made on other motorcycle sites, or the comments by readers across the web, I don’t think there is a full grasp as to how bad the recession was for the motorcycle industry. Granted company’s like Ducati, BMW, and Victory have shown remarkable growth in a down period, but their success, though due in-part to the failures of Harley-Davidson and the Japanese manufacturers, is limited on its bearing to the industry as a whole. This because, quite frankly, these companies comprise only a small portion of the industry’s sales, units, and revenue.

The fact that Harley-Davidson was so close to the brink that they dumped everything outside of its core business is but one sign that motorcycling was in trouble. Another sign would be that Suzuki reportedly didn’t import any new units for the 2010 model years, instead letting local inventories in the US handle the dwindling demand for the company’s motorcycles. The fact that the motorcycle industry as whole almost folded-up on itself like a tin can without anyone making a real fuss about it is perhaps a great signal as to how far various stakeholders heads are buried in the sand. So for our last attempt to put things into perspective, try this one on for size:

For the first time in nearly three years, Suzuki’s motorcycle division has posted a profit…or, the last time Suzuki made money selling motorcycles was Q2 2008 (the same timeframe that Bill Gates stepped down from his daily duties at Microsoft).

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Despite showing a rebound for 2011, and several brands posting strong growth over the past six months, industry-wide motorcycle sales in the United States grew only a modest 1.7% over the first six months of 2010. The news comes as Honda, Yamaha, and Kawasaki report continued sales decreases in 2011, and as the Japanese brands constitute a large portion of sales in the US, those losses have more than offset the record sales posted by smaller unit sellers like Ducati and BMW.

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Honda Q1 2011 Sales Up 13% – Revenue Down 3%

04/28/2011 @ 8:45 am, by Jensen BeelerADD COMMENTS

It would seem the motorcycle industry has found the bottom of the recession, with first quarter sales in 2011 showing 7% growth over 2010’s numbers here in the United States. Ducati has already posted strong numbers for Q1 2011, and BMW is posting its best quarterly results ever. Even Harley-Davidson is showing some signs of life with a 3.5% sales increase so far this year. However the good news does not extend to Japanese behemoth Honda Motor Co.’s motorcycle division.

Selling 300,000 more units in the past three months than it did in Q1 of 2010, Honda’s 12.7% sales growth was not enough add more to the top line (and bottom line) compared to last year’s financial figures. Seeing a 3% drop in revenue, one can surmise that while Honda is selling more units in 2011, those units sales are coming from cheaper models, presumably scooters, and not from pricier full size models.

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