Ducati has recieved a trademark with the UK Intellectual Property Office for the Bolognese word for devil, or “Diavel”, which according to MCN is to be the name of the company’s new performance cruiser.

Interestingly enough, Ducati has not trademarked the Diavel name with the United States Patent & Trademarks Office (USPTO). However with the British government, Ducati has reserved the Diavel mark for virtually every use possible, including lifestyle items like shirts, perfume, watches, and our personal favorite: skin cleansing lotions and creams.