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Triumph Scrambler

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Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Triumph is recalling a number of its models for faulty engine control units (ECUs), which may improperly activate the bikes’ fuel injectors.

The recall affects the 2014 and 2015 model year Triumph Thunderbird, Thunderbird ABS, Tiger 800,Tiger 800 ABS, Thruxton, and Bonneville motorcycles manufactured between February 6, 2014 and August 7, 2014.

It’s not clear how many total motorcycles this recall affects, as Triumph lists the number currently as “0” with NHTSA, but given the number of models involved and the wide timeframe given on the production dates, we would expect a massive number of motorcycles to be involved.

Triumph has made a great name for itself with its modern take on vintage motorcycles, the “Bonnie” being our personal favorite. So what better way to promote the Triumph Scrambler than to take it out for a vintage style photo shoot using some black and white film? The result is 15 photos that could have been taken a weekend ago, or a generation ago. We especially enjoyed the obligatory cigarette in mouth while sliding shot.