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Let’s Talk About a Different Kind of Ducati Acquisition

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“We have to look which is the best ownership for Ducati. Either we find a way forward for Ducati, which provides some growth, some probably additional brands, or we have to look for new ownerships...I wouldn’t exclude that.”

Ever since Volkswagen CEO Herbert Diess said those words, I have been perseverating on their meaning. Many in the industry have taken Herr Diess to mean that Ducati is once again for sale, and that Ducati's time within Audi AG is coming to an end.

As Diess says himself, we can't exclude that possibility. But, what about the part of his statement that proceeds that notion?

How does one make Ducati Motor Holding more profitable? More sustainable? Better suited for the trends we are seeing in the motorcycle industry? In the changing world that transportation is facing?

How does the Italian company fit into all those questions marks, and more? This is the thought that has been burning a hole on my notepad recently, and I keep coming back to Diess' thought that Ducati should have some additional brands.

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Brembo Issues Statement on Its Master Cylinder Recall

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Just over a week ago, we broke the news that a massive recall was coming to motorcycles equipped with a particular Brembo master cylinder. Since then, we have seen recall notices from Aprilia and Ducati (affecting roughly 10,000 motorcycles in the USA) with more recalls expected from other brands.

Because recalls in the United States typically come from the motorcycle manufacturer and not the part supplier, mum was the word from the folks at Brembo, though there were a number of questions regarding these recalls that weren’t answered in the NHTSA documents.

Today, Brembo has finally decided to speak about the recalls that are underway in the United States, and presumably will be occurring in other markets as well.

Though not discussing the cause of the issue, or any particulars, from Brembo’s terse statement we at least now know what other brands have been affected by this master cylinder recall. You can read Brembo’s statement, after the jump.

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