Not too long ago I had to replace the clutch on my track bike, as I had a track day rapidly approaching that weekend. Driving around to get the parts I needed, I turned to Siri on my iPhone for help in finding a nearby Yamaha dealer, as I knew that the clutch plates would need to be ordered that day (with only a couple hours left in the work day) and overnighted to me, if I was to get my R1 ready in time. A couple verbal commands later (along with a couple chuckles over how Siri pronounces “Yamaha”), and something funny happened. Siri decided to give me a little life advice on my two-wheeled inclinations, with a “now, you be careful on that thing” comment.
Another year has gone by at our tiny motorcycle blog here, as Asphalt & Rubber turns five years old today. The thing is though, the site isn’t that tiny anymore — one million visitors will come to A&R in October alone. In the past four years, when I have written these birthday posts, I write the same thing about how I look back on the past 365 days with a bit of astonishment, and then list all the great things that we have done in that time. At the five-year mark though, I find myself looking all the way back to the beginning of A&R, a time when this site wasn’t really anything at all. With that retrospect, I see how Asphalt & Rubber has come into what it is now — if I had to go back, and try to decipher today from the fog of time, it would all feel like an impossible reality, if I am honest.
Today is a surreal landmark, as it marks our fourth year of publishing Asphalt & Rubber. If you cannot already tell, I am having a hard time believing that four years have gone by since I started this humble motorcycle blog, but A&R continues to thrive despite my best dyslexic efforts. It astonishes me that our “little” site is visited throughout the world on a daily basis, and that each month more people read A&R than all three of the major US motorcycle print magazines…combined. I am deeply proud of what we have created here, and of course none of this would be possible without the hard work, encouragement, and support of a very loyal group of people. Many thanks to all of you that have been there these past four years — you really have no idea how much your support has meant. You too Mom.
It’s the end of October, and there is a picture of me from a birthday track day, so that could mean only one thing: Asphalt & Rubber has aged another year. Now into our third year of this crazy online motorcycle blog experiment, I pleasantly get to reiterate some of the text from last year’s anniversary announcement, as the A&R continues to grow beyond anything that this dyslexic kid, who routinely failed writing classes, could have imagined.
And now for the most important news story of the year: Asphalt & Rubber turns two-years-old today (clap you crazy bastards!). Officially now in our “terrible twos”, A&R continues to grow beyond anything I possibly could have imagined when I first started the site one cold October morning in a frost-covered Pennsylvania. Reporting everything from race results to business analysis, from industry news to humorous distractions, we’ve served over 1,800 articles to our now 300,000+ loyal monthly readers. While I write occasionally, Asphalt & Rubber really wouldn’t be possible without the help from a metric ton of people, most notably Daniel Lloyd (systems administrator / reluctant coder), Dustin Gibbs (web developer / photographer / escape driver), Peter Lombardi (photographer / designer), Jason Yu (photographer / umbrella girl finder), Scott Jones (photographer / resident person over 50), and Tim Hoefer (hetero life-partner / tamed motorcycle rider). Also a big thanks goes out…