What has been intriguing about BRD Motorcycles to-date isn’t the fact that the company is the newest entrant into the electric motorcycle scene, but instead the fact that BRD isn’t defining itself against the Brammos and Zeros of this budding industry segment. Taking ICE bikes head-on in the supermoto and off-road categories, the BRD RedShift doesn’t want to be the best electric for the job, it wants to be the best motorcycle of any kind for your needs. And in this regard, we are very excited to see the progress that BRD has already made with the RedShift thus far.
Tomorrow Asphalt & Rubber must make the trek down from perfect Northern California, to SoCal and the pits of Los Angeles, where dreams go to die. As we descend down through the lower rings of Dante’s ladder and into hell that is the perpetually sunny and warm Los Angeles, our final destination will in fact bring us face-to-face with The Devil himself. Riding the latest creation from Bologna, the American motorcycle press will get its first chance at the highly anticipated Ducati Diavel.
Since we’ll be bringing you live coverage from the event, and writing a few pieces on Ducati’s stab at the performance cruiser segment throughout the rest of the week, we thought it best to start with a primer on the motorcycle. Find after the jump the 2011 Ducati Diavel‘s technical specs, photographs, and design synthesis, and features.
Hiroshi Aoyama will test at Brno on Monday to see how his fitness is progressing from his highside at Silverstone, which broke the Japanese rider’s lower vertebrae. Aoyama has missed four GP starts so far this season because of the crash, and has seen Kousuke Akiyoshi and Alex de Angelis ride his Interwetten Honda during the interim of his absence. Deciding to let his T12 vertebrae fracture heal naturally, rather than go under surgery, Aoyama feels he is nearing the point where he can return to MotoGP.
Asphalt & Rubber was recently invited by Honda America to test ride the new 2010 Honda VFR1200F in both configurations of the standard manual-shifting model, and the all new and highly anticipated ‘automatic’ model with the dual-clutch transmission (DCT). Santa Barbara, California served as our amazing backdrop as we took to the road on the new VFR. On our first circling of the bike it did not take much time to figure out why the VFR community has nicknamed this model the ‘Buffalo’. Given it’s dominant headlight and fuel tank that carries a similar curve of a buffalo profile, the bike is however anything but ugly or slow.
Kawasaki UK has announced that it has setup a new website where interested riders can sign up to test ride a Kawasaki street machine from their local dealer. The site, kawasakitestride.co.uk, let’s riders search for new and used green machines by location, and then schedule a test ride directly with the dealerships. While this doesn’t affect us American riders too much, it’s a sign that the at least some portion of the Japanese motorcycle manufacturers are revaluating the motorcycle purchasing process.
J.D. Power and Associates has just released a report that details some of the major reasons why motorcycle buyers purchase one bike over another. After talking to over 3000 customers in September and October, the report outlines four major factors for purchasing desiions, namely: why a buyer bought from one brand rather than another. The short answer is: The Dealer, the long answer is after the jump.