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The Three Big Trends That We Saw at EICMA

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The 2017 EICMA show has come and gone, and with it our glimpse at the new motorcycles that will arrive for the next model year, and beyond. EICMA week has always been my Super Bowl, as it culminates the year's work, and also sets the tone for the upcoming riding season.

Beyond just my limited world though, EICMA sets the trends and the expectations of the motorcycle industry. There is no trade show in our two-wheeled microcosm that has a larger influence than EICMA.

So, while all the new models that we just saw are the week's big headlines, it is really the trends and movements that will dictate the future of the motorcycle industry.

For this round of the EICMA show, three major trends presented themselves in Milan, along with a few more notable occurrences. Don't worry, I'll break them down for you, though it might take a while.

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Bikes

Suzuki’s SV650X Brings Heritage to a Line that Has None

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You would have to be living under a rock not to notice the heritage theme that has taken the motorcycle industry by storm.

That being said, Suzuki’s hibernation, as we like to call the company’s complete withdrawal from the two-wheeled space during the recession, is a lot like living under a rock.

Finally seeing the daylight, the Japanese brand is a bit late to the post-authentic retro game, and finds itself having to scramble to stay relevant. That is to say, this is how we read the fact that Suzuki has only one new machine for 2018: the SV650X.

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Bikes

This Is Surely the Suzuki SV650X, A Café Racer

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We are pretty confident that Suzuki has some interesting motorcycles for us at this year’s EICMA show. This is not one of them.

Part of the “me too” movement that the Japanese manufacturers are going through in order to have heritage motorcycles in their lineup, the 2018 Suzuki SV650X is exactly what you think it is: the company’s popular street bike, dressed in a vintage aesthetic.

There isn’t anything wrong with that, per se, as we have seen some great builds using the same formula, like the Yamaha XSR900 and more recently the Kawasaki Z900RS and Honda Neo Sports Café concept.

However, we know exactly what we are getting with the Suzuki SV650X, and it’s not pretty. With the concept already getting unveiled at the Tokyo Motor, we expect its debut for the Western markets to happen in Milan, Italy. Look for it next week.

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