Our thoughts on the 2018 INTERMOT trade show in Cologne, Germany and what it means for the motorcycle industry.
The Suzuki Katana was a big draw at this year’s INTERMOT show, and the bike promises to have both style and substance for sport riders.
The new Suzuki Katana is finally here, but it is really just a GSX-S1000F in Katana clothing.
This is our fourth installment of teaser videos for the new Suzuki Katana, and this time the new sport bike makes an appearance.
Is it INTERMOT yet? Because that is the only way that we will get Suzuki to stop teasing what is almost definitely a new Katana motorcycle.
Another day, another video from Suzuki that really looks like a new Katana teaser. It seems increasingly likely that we will see a Katana street bike debut at INTERMOT.
All signs point to Suzuki reviving the “Katana” name for an upcoming motorcycle model, but we take a different look at this news, and what else it could possibly mean.
Suzuki has registered the “Katana” name here in the USA, and if that sounds like familiar news to our regular readers…well, it should.
This is the second time that Suzuki has registered the venerable Katana name with the United States Patent and Trademark Office, and there is good reason for that.
But, before we get into what Suzuki is and is not doing with the Katana name, we should first understand what this motorcycle means to long-time motorcyclists, especially in different markets.
This is because the Katana name evokes different ideas to different motorcyclists, because Suzuki has used it in different ways throughout the years, and in different countries.
One of the less-publicized motorcycles on display at this year’s EICMA show was this Suzuki Katana concept, which has since been making the rounds on social media. Rightfully so, we would say, as the “Katana 3.0” is a very intriguing idea into how Suzuki can revitalize one of its most iconic names. A creation by the folks at Motociclismo, with the help of designer Rodolfo Frascoli and Engines Engineering, the Katana 3.0 concept isn’t the “official” concept that many had hoped for from Suzuki. However, the fact that Suzuki hosted the concept inside its EICMA display is a sign that the Japanese manufacturer is certainly listening to the feeback the bike generates.
The 2017 EICMA show has come and gone, and with it our glimpse at the new motorcycles that will arrive for the next model year, and beyond. EICMA week has always been my Super Bowl, as it culminates the year’s work, and also sets the tone for the upcoming riding season. Beyond just my limited world though, EICMA sets the trends and the expectations of the motorcycle industry. There is no trade show in our two-wheeled microcosm that has a larger influence than EICMA. So, while all the new models that we just saw are the week’s big headlines, it is really the trends and movements that will dictate the future of the motorcycle industry. For this round of the EICMA show, three major trends presented themselves in Milan, along with a few more notable occurrences.
If you are one of those motorcycle enthusiasts that longs for the days back when men were men, and bikes were carbureted, then vintage endurance racing at the Circuit de Spa-Francorchamps should be right up your alley.
Throw in a superb-looking Katana race bike, with Guy Martin at the helm, and well…you’ve got some YouTube gold right there, that’s what you’ve got.
Such is the case with Suzuki and its Team Classic Suzuki Racing squad, which came out to Belgium for the second round of the European Classic Endurance Championship, at the Spa Four-Hour endurance race.
There are so many iconic names at play here, it’s amazing that the event didn’t get more coverage. Thankfully, Suzuki made a video to help share the experience, which we think you will find highly enjoyable.