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Suzuki DL1000

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Suzuki Motor of America has issued a massive recall with the National Highway Traffic Safety Administration (NHTSA), which affects 68,344 motorcycles. The range of bikes varies considerably (full list after the jump), but the recall stems around the same electrical issue.

According to the recall paperwork, Suzuki’s recalled motoryclces have a defect in the circuit board for their regulator/rectifier power module, which as a result may not charge the battery sufficiently.

I am not going to lie to you, after the jump is a set of very “marketing-heavy” videos from Suzuki about the upcoming Suzuki V-Strom 1000 adventure-touring bike. But since A&R readers are a clever bunch, and well-versed in smelling out the industry bullshit, I thought we would post these videos up anyways, since there are some interesting things going on with the new V-Strom concept.

Featuring nine questions with Tomohisa Ichimaru, the Product Planner in charge of the 2014 Suzuki V-Strom 1000, we get a sense of where the Japanese factory is coming from with its first proper modern ADV bike, and the lengths Suzuki has gone to ensure it meets the expectation of the existing devout Strom fan base.

Involved with the V-Strom 650 project, as well as wee-Strom owner, Ichimaru-san seems like the perfect choice for the person to guide the V-Strom 1000 project. We have heard plenty of stories coming out of Suzuki about the new V-Strom, so it will be interesting how closely the concept machine that debuted at EICMA is to the production model (expected to debut at this year’s EICMA show).

Price will be key for Suzuki, who will already have to compete for the non-BMW mindshare with the very stout Yamaha Super Ténéré.

While the KTM 1190 Adventure and BMW R1200GS were grabbing all the headlines from INTERMOT today, we think the real news from the adventure-touring section is the Suzuki V-Strom 1000 concept, a nearly production ready bike that will debut in 2014. While Suzuki V-Strom owners we preach from the mountain the off-road prowess of their bikes, the truth is that Suzuki did not have adventure-touring on its mind when it built the V-Strom 1000 (or 650 for that matter), with the emphasis more on the touring side of that designation, than the adventure. A quick look at the Suzuki V-Strom 1000 Concept for the 2014 model, and that has clearly changed.