Here is a common joke that you will often hear: "How do you make a small fortune in the motorcycle industry? Start with a large one." Well, the next time you hear the lead-up, here is a new punchline for you: "Sell a limited edition model."
Motorcycle manufacturers have been onto this gag for a while now, offering limited edition, numbered for collectors, pure unobtanium motorcycle models to the well-heeled masses.
There may not be that many people that can afford a motorcycle that costs as much as a modest house, but there enough of these people in the world that selling a couple hundred expensive superbikes a year is a pretty trivial feat - it helps too that many of these enthusiasts are return-customers too.
Take the case of Ducati, as our Bothan spies have provided us with some interesting information about the Borgo Panigale brand. Last year, the Italian company made more money on its special edition superbikes, than the regular models it sells.
If you are a regular reader of Asphalt & Rubber, or listen to the Two Enthusiasts Podcast, you have probably heard our musings on where the next big design trend is coming, and know our affinity for the rise of bikes from the 1980s and 1990s.
So, with the being said, it shouldn’t surprise anyone that we are intrigued by the following piece of photoshoppery, which smashes together two Ducati superbikes, the 851 and the Panigale.
At first you wouldn’t think that the two designs would work together, but the more we look at this, the more we are intrigued to see one in the flesh.
Did Santa forget to put a certain carbon fiber superbike under the tree this Christmas? Us too.
Since we aren’t one of the lucky 500 people who will be receiving the Ducati 1299 Superleggera in 2017, we will have to make do with appreciating Ducati’s latest halo bike from a distance.
Ducati officially lists the 1299 Superleggera as making 215hp and weighing 156kg dry, though with the installation of the included race kit that peak horsepower figure pops to 220hp, while the dry weight drops to a near-nothing 150kg. OMGWTFBBQ.
Numbers aside, the truly astounding part of the Ducati 1299 Superleggera is its carbon fiber chassis, a first for a production motorcycle.
Make no mistake, the Bologna firm has been continuously pushing the boundaries of what defines a superbike, and it has been interesting to watch other brands react to their creations.
There might be a lot of talk about the death of sport bikes, but we argue that they have never been more intriguing.
You won’t find any photos of the Ducati 1299 Superleggera at a higher resolution than the ones after the jump. Enjoy!
The Ducati 1299 Superleggera might be the most technically astounding machine ever to come from the Italian brand, but all those exotic materials and fancy electronics are lost on some riders – motorcyclists who prefer more simpler times.
So the good folk at Speed Junkies have heard this call, and mashed-up the 1299 Superleggera with Ducati’s perhaps most coveted nod to the past, the Mike Hailwood inspired Ducati MH900e.
Both the Superleggera and MH900e are beauties in their own right (a proper Ducati collection should be considerd incomplete if it is without an example of both machines), though there is something interesting to the design that Speed Junkies proposes with the two bikes together.
We thought you would find the concept interesting, and there is a second “race” version waiting for you after the jump as well. We are of the belief that either would look good in our garage.
On top of that accolade, the 1299 Superleggera is the lightest and most powerful superbike ever created by Ducati, making 220hp and weighing 162kg at the curb, when the track-only race kit is installed.
Every detail of the Ducati 1299 Superleggera serves the purpose of making the motorcycle faster, and each piece has been shaved to find ever ounce possible in weight savings. It helps too that the Ducati 1299 Superleggera is a looker too.
As such, we have some up-close photos of the Ducati 1299 Superleggera, for those who cannot experience the machine in the flesh. Enjoy!
The Ducati 1299 Superleggera is a truly amazing motorcycle. With its carbon fiber chassis, 215hp engine, and state-of-the-art electronics, the Ducati 1299 Superleggera represents everything that the Italian brand is capable of achieving within the superbike format.
More importantly though, the Ducati 1299 Superleggera represents all that the Italian brand can achieve, when it decides to do so. That’s an interesting point to remember with this limited edition machine, as you watch it rip around a race track.
The Ducati 1299 Superleggera’s creation doesn’t come about from some loophole in the rules to some racing organization. It doesn’t exist because it will an incredibly profitable endeavor for Borgo Panigale.
Instead, the Ducati 1299 Superleggera simply is because it can be. It is a line in the sand for Ducati, showing what the Italian brand is capable of creating. If this sounds like hyperbole, it should. We are off the charts now, and in new waters.
Photos of the Ducati 1299 Superleggera leaked this past weekend, and well before that we already knew some of the details about Ducati’s “Project 1408” machine, but none of this detracts from the truly impressive machine that Ducati debuted today in Milan, just ahead of the official start to the 2017 EICMA show.
Like its 1199 counterpart, the Ducati 1299 Superleggera is a limited edition version of the company’s venerable superbike platform, and it focuses on being the lightest, most powerful, street-legal machine that Borgo Panigale can produce.
Upping the ante this time around, Ducati has used a carbon fiber chassis (frame, swingarm, wheels, and bodywork) for the 1299 Superleggera, in addition to an array of other exclusive components and exotic materials.
Also of note is the Akrapovi? race exhaust, which looks like it fell right off Ducati’s World Superbike project. When combined with the rest of the race kit, the Ducati 1299 Superleggera makes 220hp, and tips the scales at 162kg (wet). Truly impressive.
Ducati has updated its microsite for its Project 1408 motorcycle, and unsurprisingly those with access to the photos have posted them to Facebook and other social networks, for the whole world to see.
The photos reveal the Ducati 1299 Superleggera, which drips carbon fiber (including its frame, swingarm, and wheels), and features a WSBK-spec Akrapovic exhaust in its race kit, which brings the total power figure of the v-twin Superquadro engine to 220hp (215hp stock).
Limited to 500 units, for those who can afford its $80,000 price tag (USD), the new Superleggera weighs a paltry 150kg dry (330 lbs), making it the lightest and most powerful superbike ever from the Italian brand.
Not officially debuting until Monday evening in Italy, we expect the Ducati 1299 Superleggera to be the main topic of discussion at next week’s EICMA show.
Thus, we will have to wait to get proper high-resolution photos and official tech specs from Ducati, but until then we have a bevy of leaked image grabs from Ducati’s Project 1408 microsite.
When news of the Ducati 1299 Superleggera started to leak out of Italy, we knew that the second “super light” from Borgo Panigale would command a price increase over its 1199 counterpart, and now we know by how much.
Reliable sources have told Asphalt & Rubber that the Ducati 1299 Superleggera will cost $15,000 more than its predecessor, meaning you will need a cool $80,000 to own one of these limited-production superbikes.
While there will be some sticker shock to that price tag, loyal Ducatisti should remember that the Desmosedici RR retailed for $72,500 back in 2008, which when adjusted for inflation, would be $81,000 in 2016 dollars.