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Sturgis Motorcycle Rally

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Roughly 250,000 visitors came to the Sturgis Motorcycle Rally this year (down roughly 7% from last year), despite the worldwide COVID-19 pandemic.

Making matters worse, reports from the iconic motorcycle rally described a crowded scene, where few attendees were adhering to social distancing rules or masking standards.

So, it was perhaps inevitable that we would be sharing today’s story with you, as the Rapid City Journal is reporting the first confirmed COVID-19 case from the 2020 Sturgis Motorcycle Rally.

If you wanted better proof that the American motorcycle industry is struggling right now, take a look at the expected attendance figures for the Sturgis Motorcycle Rally, which is expecting its 77th gathering to be a bit smaller than in past years.

Some of that is to be expected, of course, after 2015 rally’s record year of 739,000 visitors; but for 2017, numbers are expected to be on par with the disappointing performance seen in 2016, which had 463,000 people in attendance.

For comparison, an average year for Sturgis sees 500,000 to 600,000 motorcyclists thronging to the Black Hills of South Dakota.

In the event’s 76-year history, this year marks the first time that Ducati has ever participated at the Sturgis Motorcycle Rally – the Italian company hoping to showcase its Harley-Davidson alternative, the Ducati XDiavel.

Helping fuel that fire was a collaboration between Roland Sands Design and Ducati, which has given way to the creation of a one-off XDiavel with the usual RSD touches.

This means a flowing single-piece body, the addition of a 19″ front wheel, and shotgun-style exhaust are added to the already stylish XDiavel. The RSD Ducati XDiavel is then finished off with metallic flake paint job, along with the usual bits and bobs from the RSD catalog.

There is a lot of “Southern California” transmitted through RSD’s design into the Italian-born XDiavel. It makes for an interesting mixture. We’ll be curious to see how this resonates with American cruiser riders.

During an event at the Buffalo Chip venue at the Sturgis Motorcycle Rally, masses gathered to see former-racer, bike designer, and motorcycle lifestyle brand purveyor Roland Sands. Unfortunately for all of those involved, the debut didn’t go quite as planned.

As the video after the jump shows, Roland rides his Hooligan race bike onto the stage (not the new Indian Scout FTR750, as had been reported earlier)…and then right off of it, and into the watching crowd. Right before the bike goes off the stage, you can hear someone say that the bike has no front brakes.