The Future of Fast, A Review of the Alta Redshift MXR

I always joke with industry folk that “it’s called Asphalt & Rubber for a reason,” as I am a dyed in the wool street bike guy. So when Alta Motors invited A&R to ride the new Alta Redshift MXR, I knew there were better people for the job than I. This is where heterosexual life partner Carlin Dunne comes into the mix. On top of being one of the fastest men ever up Pikes Peak on two wheels, as well as the fastest electric motorcycle to compete in The Race to the Clouds, Carlin is an accomplished off-road racer – both with and without a motor between his legs. So, we sent Carlin down to Southern California to ride Alta’s newest machines, and with already a bevy of time in the saddle on electric motorcycles, I can’t think of a better person’s opinion for these electron-powered off-road racers.

What A Trade War Means for Motorcycles

Strangely enough, we have talked about trade wars several times before, here on Asphalt & Rubber, as the Trump administration has been keen to use this tool in its toolbox, often with effects that reach into the motorcycle industry. The first time around, we talked about how the Trans-Pacific Partnership (TPP) affected the motorcycle industry, namely Harley-Davidson, and how the United States’ withdrawal from the agreement would likely be a negative effect for US motorcyclists. We have also had to talk about how fighting over beef imports could lead to possible tariffs on small-displacement European motorcycles in the United States, a tariff that would seriously hurt Piaggio/Vespa scooter sales and KTM dirt bike sales.

KTM and Tech3 Team Up in MotoGP for the 2019 Season

It was a shock to hear that the venerable Tech3 team would be leaving the Yamaha family, come the 2019 MotoGP season, after all Tech3 boss Hervé Poncharal cut his teeth with Yamaha. But, once the news of his move sunk in, we are not surprised to hear that he is headed to KTM for the 2019 season, as was officially announced today (and rumored for well over a week). That is right, for the 2019 MotoGP Championship, the Tech3 team – one of the most regarded satellite teams in the GP Paddock – will be racing the KTM RC16 MotoGP race bike, with full-factory machines from Austria. That last caveat is likely the tipping point and main reason for Poncharal’s switch, with Tech3 long having to put-up with having the leftovers from the Yamaha Racing factory squad.

What If Harley-Davidson and Alta Motors Had a Baby?

With the news that Harley-Davidson has invested an undisclosed sum in electric motorcycle manufacturer Alta Motors, the following concept might seem like a no-brainer. That is because the folks at Carbon Projects invisions the partnership between the two American brands as lending itself to the creation of an electric street-tracker model. Taking the heritage-focused roots of Harley-Davidson, and applying them to Alta’s Redshift platform, the resulting model is quite a looker, if we do say so. Of course, we should remember that Alta has already shown a street tracker concept of its own, displaying the Alta Motors Redshift ST concept at last year’s One Moto Show, in Portland, Oregon.

This Week’s Suzuki Hayabusa Rumor, Redux

In this installment of “This Week’s Suzuki Hayabusa Rumor,” we again take a look at the motor of this venerable sport bike. The rumor going around the interwebs right now is that the 2019 Suzuki Hayabusa will feature a “semi-automatic” gearbox. Side-stepping the part where saying a gearbox is semi-automatic is  a lot like saying someone is “semi-pregnant” (you either are, or aren’t), the rumor stems from a patent filed by Suzuki that shows a gear-shifting mechanism with the foot-shifter that doesn’t require a clutch. If this sounds a lot like an up/down quickshifter system, then you score extra bonus points today for being a rational human being, but you would be very wrong about what this whole rumor should actually be about.

Harley-Davidson Invests in Alta Motors

Harley-Davidson has announced its strategic investment in Alta Motors, which will see the two American companies co-developing two new electric motorcycle models. As one can imagine, the news has big ramifications for both brands. For Harley-Davidson, it means having access to cutting-edge electric vehicle technology, and a technical partner that can help them navigate the coming shift to electric drivetrains. And for Alta Motors the news is perhaps even more impactful, as Harley-Davidson brings not only a key monetary investment into the San Francisco startup, but the deal likely provides access to a variety of assets for Alta, namely purchasing power with parts supplier, access to a worldwide dealer network, and instant credibility with other future investors.

Here Comes a New Complaint About Californian Drivers…

If you are riding in California anytime soon, you might want to think twice before blaming the state’s fleet of drivers, as The Golden State just made it legal for self-driving cars to operate without a human behind the wheel. While similar actions have stalled in the US Congress (the SELF DRIVE ACT is stuck in a Senate committee), states have begun to take matters into their own hands, like they did in Arizona. That is right, the dawn of truly autonomous vehicles has just arrived, and it is primed to change the driving landscape as we know it, which by correlation means changes for the motorcycle community as well. Announced on Monday, the California Department of Motor Vehicles (DMV) approved rules that would make it legal for automated vehicles to operate without a human behind the wheel. 

BMW S675RR Concept by Nicolas Petit

I really like the idea of BMW making a supersport model, to compliment the already potent BMW S1000RR. The category is a tough one though, and it is dominated by the Japanese brands. Maybe, this is why BMW Motorrad is the perfect brand to disrupt the supersport segment. The S1000RR made a killing in the liter-bike space, because it brought European features and performance, at a Japanese price-point. Because of the success that resulted from that formula, maybe the Germans can do the same in the 600cc segment. Putting some pen and paper to this thought, Nicolas Petit has inked together a render of a proposed BMW supersport machine, which he dubs the BMW S675RR.

Say What??! – Tech3 and Yamaha Will Part Ways in 2019

If you thought the 2019 MotoGP Silly Season was already in high gear, a bombshell announcement has just put it into overdrive. Today, the Monster Yamaha Tech3 team announced that from 2019, they will be parting ways. Tech3 will no longer be a satellite Yamaha team. The split brings to an end an association of nearly 20 years with Yamaha. They first started in 1999 with Shinya Nakano and Olivier Jacque in 250cc, before switching to the premier class with the same pair in 2001. Tech3 has been a loyal partner for many years, giving up one seat to a factory-backed rider on a number of occasions, as occurred with Ben Spies, Colin Edwards, and Pol Espargaro. However, there had been a few signs of tension over the past few months.

Trademark Hints at Harley-Davidson Electric Motorcycle

Has Harley-Davidson just tipped its hand regarding its upcoming electric motorcycle? It would seem so, according to the latest trademark application to the United States Patent and Trademark Office. Registering the name “Revelation” with the USPTO, Harley-Davidson has set aside the trademark for two uses: 1) batteries for vehicles, and 2) drivetrains for electric motorcycles and vehicles. Other publications are running this story as the “Revelation” name being the moniker for Harley-Davidson’s production version of the Livewire electric motorcycle concept, but the actual trademark makes a very clear alternative to that narrative.

Mercedes CEO: No Further Acquisition of MV Agusta

01/13/2015 @ 12:15 pm, by Jensen Beeler20 COMMENTS


Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock.

Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati.

Talking at the North American International Auto Show in Detroit though, Zetsche said “we had a past experience of cross-marketing with Ducati that was promising, but the company was acquired by Audi and the experiment ended.”

“We now have a new partnership with MV Agusta, a very prestigious brand,” the Mercedes CEO continued. “Again, we have established a cross-branding strategy between AMG and MV Agusta and we believe that the two brands are complementary. However, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

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Goodbye Husqvarna Nuda, We Hardly Knew Thee

05/07/2013 @ 1:58 pm, by Jensen Beeler18 COMMENTS


Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.

For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.

Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

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Hero MotoCorp Eyes Africa and Latin America

11/28/2012 @ 3:37 pm, by Jensen Beeler1 COMMENT

Hero may be losing ground to Honda in its smallest displacement categories in its home market of India, but the Indian brand is poised for good growth abroad. Already linked to a number of projects with Erik Buell Racing, Hero MotoCorp is said to be also eyeing the African and Latin American markets for its next international business moves.

Hoping to enter a few markets in Africa and Latin America by the end of the company’s fiscal year, Hero MotoCorp is cagey on specifics regarding its overall international plan. However, in September of this year, Hero’s CEO Pawan Munjal stated that the company would start assembly plants in Kenya and Nigeria, tipping those two countries as the starting points for the Indian company’s African market invasion.

As for Latin America, Colombian market is favored to be the first vector, with Munjal also tipping that Hero MotoCorp would establish an assembly operation in the South America country, and then presumably work its way farther north. The position also easily positions the Indian company for expansion south into lucrative markets like Brazil, Argentina, and Peru.

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Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles…but I’m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.

Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does “Harley” better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson’s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.

If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don’t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company’s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.

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Talk Amongst Yourselves

02/10/2011 @ 1:50 pm, by Jensen Beeler32 COMMENTS

There’s something happening on the electric side of the motorcycle industry, but no one is talking publicly about it. It’s a fragile idea, and it feels like even mentioning it could jeopardize its very existence. Because of this, I’ve wrestled with putting words down to discuss the topic, not wanting to be the person to spoil the whole thing.

However, lately so many influential people involved with electric motorcycles have independently brought up the subject with me that this discussion is not only becoming unavoidable, but perhaps airing the idea out in public will facilitate some sort of greater dialogue between the different parties. The concept that I’m referring to is of course consolidation.

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Ducati Completes Three-Year Strategic Plan

01/11/2011 @ 4:20 pm, by Jensen Beeler6 COMMENTS

Amidst all the fanfare over seeing Valentino Rossi wearing Rosso Corsa and sporting his new Dainese leathers, which surprisingly aren’t being sponsored by McDonald’s, one announcement has gotten little attention (and no, we’re not talking about Nicky Hayden). The 2011 Wrooom event signals the end of a three-year strategic plan that’s been going on internally at Ducati, which has seen the Italian company release 12 new models, increase sales across the board, and ship 36,200 motorcycles in 2010 alone.

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Strategic Meeting for Ducati Corse This Week

12/06/2010 @ 12:03 pm, by Jensen Beeler8 COMMENTS

Jeremy Burgess and crew are reportedly having a meeting with Ducati Corse in Bologna this week in order to discuss and finalize the basic outline for the Ducati Desmosedici GP11. The biggest question on the agenda is whether to use the “Screamer” or “Big Bang” motor for next year.

Other items likely to be discussed include the weight balance of the GP11 (something we already saw Burgess and Rossi working on in Valencia), and the forward fairing design. Tweets from Rossi’s Mechanic Alex Briggs confirm that he and Burgess were at least headed into Rome from Australia this weekend, seemingly confirming this report.

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Piaggio Working on a 600cc Aprilia? Gilera?

07/12/2009 @ 12:45 am, by Jensen Beeler3 COMMENTS

This week, the Piaggio group, which owns several brands including Aprilia & Gilera released its 2009-2012 strategic plan, where it told investors that the company intends to develop a range of sports bikes with mid-sized engines for the American market.

What that means exactly is fairly vague, as no other details beyond this simple statment were given, “The Group intends to work on the growth of different brand names, also through the development of sport bikes with mid-sized engines.”

Many have speculated that this means that Aprilia will be releasing a 600cc sport bike to go along side its RSV4, and that seems like a fairly logical conclusion.

And then, we remembered this rumor from last year, Gilera 600cc Supersport 2009 Fact or Fiction?

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