MondialMoto Working on a V5 Superbike

Remember when the Honda RC211V was the fire-breathing of the MotoGP Championship? One of the more intriguing attributes of HRC’s creation was its unique V5 engine. Despite press speculating that a V5-powered Honda superbike was coming, such a machine never made it to production. This irked the folks at MondialMoto (no relation to FB-Mondial, though the choice in names is eyebrow raising), which now wants to bring a V5 superbike to market. Announcing their V5 superbike project, this thought by MondialMoto is an interesting proposition, though we suggest curbing the enthusiasm that is surely to come. First, the good. At the core of the concept is a 1,000cc V5 engine with a 75.5° cylinder head angle.

Ducati Sales Down 7.4% Worldwide So Far In 2018

More doom and gloom for the motorcycle industry, as Ducati Motor Holdings sales are slumping for the 2018 model year. Selling 32,250 motorcycles so far this year, the Italian brand is short 7.4% the volume it sold this time last year. To translate unit sales into fiat currency, the 32,250 motorcycles sold equals €448 million in revenue going into Audi’s coffers. Of note, Ducati’s revenue contribution to Audi AG accounts for 1.4% of the automaker’s total revenue. For the second quarter of this year, Ducati sales were down 8.9% compared to Q2 2017. This means that 20,319 Ducati motorcycles were sold in Q2 2018, compared to the 22,300 sold in Q2 2017. All segments for Ducati are down, except for its “Sport” category (SuperSport and Superbike models), which is up 29%.

The High Fives Heard in Milwaukee

There were high fives heard all over Milwaukee last week. Reading the headlines and stories that came from Harley-Davidson’s Mega Monday announcement, one could only conclude that the American icon was back. They did it. They were showing signs of life again. Boomshackalacka. No one saw an adventure-touring bike with knobby tires coming from the Bar & Shield brand, and the idea of a sport bike from Harley-Davidson seemed inconceivable just over a week ago as well. Milwaukee even impressed with its more “core” offerings, with the Harley-Davidson Custom being perhaps the first cruiser we would want sitting in our garage. It looks gorgeous, and is just sporty and modern enough to be “a real motorcycle” in our eyes…we think.

Ducati’s Project 1309 Reveals a New Diavel Coming

We didn’t hear too much about “Project 1309” from World Ducati Week 2018, which is surprising considering what the past has shown us about Ducati’s secret reveals, but the Bologna brand was once again giving a teaser to fans in Misano. In the past, World Ducati Week has been the place where Ducati showed us the first Scrambler model, and last year the event debuted the return of the Ducati SuperSport. This year, it is another new bike. A new Diavel, to be precise. Set to compliment the current XDiavel model, the new Diavel features the same 1,262cc DVT engine with variable valve timing, but puts it into the more sport Diavel riding platform. This means tucked in feet on rearsets, rather than the XDiavel’s foot-forward controls.

VW CEO Outlines Two Possible Futures for Ducati

The Clash’s hit song “Should I Stay, Or Should I Go” might perhaps perfectly fit the business situation for Ducati, within its parent company, Volkswagen AG. The Italian motorcycle brand’s status in the German conglomerate has for the past few years been held on a tenuous string. Rumor about its divestiture, its selling to another company, are constantly dogging the iconic brand. Talking to Bloomberg TV after Volkswagen’s quarterly earnings report, VW CEO Herbert Diess explained that there are two paths forward for Ducati, and one of them includes selling Ducati to the highest bidder. “We have to look which is the best ownership for Ducati,” said Diess to Bloomberg.

KTM’s Counter-Rotating MotoGP Engine Debuts at Brno

Ever since Jerez, when the Red Bull KTM Factory Racing Team debuted a new engine with a counter-rotating crankshaft, fans and journalists have been asking when factory riders Pol Espargaro and Bradley Smith would be able to use the new engine on a race weekend. KTM test rider Mika Kallio had been very positive about the engine during the Jerez weekend, and Smith and Espargaro had spoken in glowing terms about it after the Jerez test. KTM’s response was always that it would not be ready until at least after the summer break. Reversing the direction of crankshaft rotation is not as simple as sticking an intermediate gear between the crank and the clutch, to allow the crank to spin in the opposite direction while maintaining forward thrust.

Retro Livery Pops on the Suzuki GSX-R1000R Superbike

We are big fans of the creations that Team Classic Suzuki has been churning out. Stop what you’re doing right now, look at this Katana race bike, and try to disagree with our enthusiasm. It cannot be done. Taking their touch to the current Suzuki GSX-R1000R superbike, we see what this tire-shredder would look like in a retro-mod livery that is inspired by the bodywork found on the original GSX-R750. So far it sounds like the bike is a one-off, done by our friends across the pond, but we think Suzuki should seriously consider some throwback paint schemes in its lineup. Until then, items of note include a number of tasty Giles-made bits, straight from the Suzuki performance catalog, otherwise the bike shown here is pretty much stock.

BMW Plans To Launch Nine New Motorcycles

It might be still be summer, but our eyes are looking ahead to the new bike season in the fall and winter, where the major motorcycle manufacturers will debut their new motorcycles for the future. The big trade shows to watch are INTERMOT and EICMA, as these have traditionally been the venues of choice for new model unveils, prototype teasers, and concept debuts. One brand that is certainly going to be showing us some new motorcycles is BMW Motorrad, with the German company saying that it plans to launch nine new models in 2018. What those nine models will be is up for conjecture, though we have some good ideas, and some bad ideas, on what they could be. Let’s take a look.

Up-Close with the 2018 Yoshimura Suzuki GSX-R1000R Suzuka 8-Hours Race Bike

In all our coverage of the 2018 Suzuka 8-Hours endurance race, the name Suzuki has woefully not been in much of the conversation. This isn’t to say that the brand from Hamamatsu wasn’t present at this prestigious event, but its level of involvement and readiness certainly wasn’t on par with the other three Japanese brands. Fielding the Yoshimura Suzuki factory-backed team yet again, this year saw a big milestone take place, as Suzuki’s endurance efforts are now being conducted on the current-generation superbike. This has caused some issues in the paddock, most notably in the Suzuki Endurance Racing Team (SERT), which is Suzuki’s factory-backed team in the FIM World Endurance Championship.

Up-Close with the Kawasaki Team Green Suzuka Bike

The race-winner that could have been. Kawasaki Team Green was the Suzuka 8-Hours favorite coming out of Saturday’s Top 10 qualifying session, and the factory-backed Kawasaki team traded corners with Yamaha during the opening laps of Sunday’s endurance race. What looked like an upset in the making, turned out to be a fizzle, largely because of a poor fueling and pit stop strategy, which saw Jonathan Rea first run out of gas, and then stay out on slicks during a rain storm. As he tumbled down the asphalt, you have to wonder if the World Superbike champion saw his Suzuka fortunes tumbling with him.

Mercedes CEO: No Further Acquisition of MV Agusta

01/13/2015 @ 12:15 pm, by Jensen Beeler20 COMMENTS

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Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock.

Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati.

Talking at the North American International Auto Show in Detroit though, Zetsche said “we had a past experience of cross-marketing with Ducati that was promising, but the company was acquired by Audi and the experiment ended.”

“We now have a new partnership with MV Agusta, a very prestigious brand,” the Mercedes CEO continued. “Again, we have established a cross-branding strategy between AMG and MV Agusta and we believe that the two brands are complementary. However, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

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Goodbye Husqvarna Nuda, We Hardly Knew Thee

05/07/2013 @ 1:58 pm, by Jensen Beeler18 COMMENTS

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Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.

For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.

Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

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Hero MotoCorp Eyes Africa and Latin America

11/28/2012 @ 3:37 pm, by Jensen Beeler1 COMMENT

Hero may be losing ground to Honda in its smallest displacement categories in its home market of India, but the Indian brand is poised for good growth abroad. Already linked to a number of projects with Erik Buell Racing, Hero MotoCorp is said to be also eyeing the African and Latin American markets for its next international business moves.

Hoping to enter a few markets in Africa and Latin America by the end of the company’s fiscal year, Hero MotoCorp is cagey on specifics regarding its overall international plan. However, in September of this year, Hero’s CEO Pawan Munjal stated that the company would start assembly plants in Kenya and Nigeria, tipping those two countries as the starting points for the Indian company’s African market invasion.

As for Latin America, Colombian market is favored to be the first vector, with Munjal also tipping that Hero MotoCorp would establish an assembly operation in the South America country, and then presumably work its way farther north. The position also easily positions the Indian company for expansion south into lucrative markets like Brazil, Argentina, and Peru.

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Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles…but I’m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.

Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does “Harley” better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson’s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.

If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don’t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company’s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.

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Talk Amongst Yourselves

02/10/2011 @ 1:50 pm, by Jensen Beeler32 COMMENTS

There’s something happening on the electric side of the motorcycle industry, but no one is talking publicly about it. It’s a fragile idea, and it feels like even mentioning it could jeopardize its very existence. Because of this, I’ve wrestled with putting words down to discuss the topic, not wanting to be the person to spoil the whole thing.

However, lately so many influential people involved with electric motorcycles have independently brought up the subject with me that this discussion is not only becoming unavoidable, but perhaps airing the idea out in public will facilitate some sort of greater dialogue between the different parties. The concept that I’m referring to is of course consolidation.

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Ducati Completes Three-Year Strategic Plan

01/11/2011 @ 4:20 pm, by Jensen Beeler6 COMMENTS

Amidst all the fanfare over seeing Valentino Rossi wearing Rosso Corsa and sporting his new Dainese leathers, which surprisingly aren’t being sponsored by McDonald’s, one announcement has gotten little attention (and no, we’re not talking about Nicky Hayden). The 2011 Wrooom event signals the end of a three-year strategic plan that’s been going on internally at Ducati, which has seen the Italian company release 12 new models, increase sales across the board, and ship 36,200 motorcycles in 2010 alone.

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Strategic Meeting for Ducati Corse This Week

12/06/2010 @ 12:03 pm, by Jensen Beeler8 COMMENTS

Jeremy Burgess and crew are reportedly having a meeting with Ducati Corse in Bologna this week in order to discuss and finalize the basic outline for the Ducati Desmosedici GP11. The biggest question on the agenda is whether to use the “Screamer” or “Big Bang” motor for next year.

Other items likely to be discussed include the weight balance of the GP11 (something we already saw Burgess and Rossi working on in Valencia), and the forward fairing design. Tweets from Rossi’s Mechanic Alex Briggs confirm that he and Burgess were at least headed into Rome from Australia this weekend, seemingly confirming this report.

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Piaggio Working on a 600cc Aprilia? Gilera?

07/12/2009 @ 12:45 am, by Jensen Beeler3 COMMENTS

This week, the Piaggio group, which owns several brands including Aprilia & Gilera released its 2009-2012 strategic plan, where it told investors that the company intends to develop a range of sports bikes with mid-sized engines for the American market.

What that means exactly is fairly vague, as no other details beyond this simple statment were given, “The Group intends to work on the growth of different brand names, also through the development of sport bikes with mid-sized engines.”

Many have speculated that this means that Aprilia will be releasing a 600cc sport bike to go along side its RSV4, and that seems like a fairly logical conclusion.

And then, we remembered this rumor from last year, Gilera 600cc Supersport 2009 Fact or Fiction?

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