Unions End Partnership Agreement with Harley-Davidson

Two labor unions have ended a partnership agreement with Harley-Davidson, citing differences with how the Bar & Shield brand handles staffing issues at its factories (Harley has been accused of replacing hourly union workers with temporary seasonal workers). The move comes after a meeting on Monday, which saw leaders from the International Association of Machinists & Aerospace Workers (IAM), United Steelworkers (USW), and Harley-Davidson President & CEO Matt Levatich unable to agree on how to handle staffing issues going forward. While the disagreement ends an accord that has existed between the unions and Harley-Davidson for the past two decades, it does not affect the collective bargaining agreement that the unions have with Harley-Davidson, which has been incorrectly reported elsewhere.

US House of Representatives Passes Self-Driving Car Bill

Say what you will about American politics, but the US House of Representatives has passed the “SELF-DRIVE Act” (H.R. 3388) – a bipartisan bill that would open up autonomous vehicle regulation for manufacturers. The big advantage of the SELF-DRIVE Act is that it would supersede the varying and ad hoc state rules that manufacturers must currently adhere to while developing their autonomous platforms. The bill would also do away with some safety standards put in place for vehicles with drivers, such as where the steering wheel and foot pedals must be located. Lastly, the SELF-DRIVE Act would require the Department of Transportation (DOT) to research and develop a way of conveying to consumers the level of automation a vehicle possesses.

Is the MV Agusta Brutale 800 the Best Bike on the Market?

In early 2016, I was fortunate enough to ride the revamped and Euro4 version of the MV Agusta Brutale 800. On paper, the Brutale 800 lost power and gained weight, but the reality is that MV Agusta improved upon already one of its best-selling machines, in subtle and clever ways. Now a year-and-a-half later, the 2017 MV Agusta Brutale 800 is finally available in the United States, and I have been reunited with one of the best street bikes on the market. Spending almost all of last month with this motorcycle again, it is clear that not much has changed from a rider’s perspective, though internally improvements have been made to some of the weaker elements of the design, like the sprag clutch and valve train. While not much has changed with this year’s edition of the MV Agusta Brutale 800, I am mostly fine with that.

Lin Jarvis Talks Rossi’s Injury, Replacement, & Training

What happened when Valentino Rossi crashed? How serious is his injury? When will he be back? Who will replace Rossi, if he doesn’t return at Aragon? And what does Yamaha think of Rossi’s training methods? Yamaha boss Lin Jarvis spoke to a small group of journalists at Misano on Saturday morning, to answer these questions and much more. Jarvis knew about the accident very shortly after it had happened. “I knew before he got to the hospital,” Jarvis told us. “Albi [Tebaldi] called Maio Meregalli as soon as he got the news that Vale was on the way to the hospital. Maio called me straight away.” The good news was that Rossi’s injury was not as bad as the last time he broke his leg, at Mugello in 2010. “It’s much less serious,” Jarvis told us, “but probably just as irritating.

Aprilia Debuts Augmented Reality Helmet for MotoGP

While the launch of the Ducati’s Desmosedici Stradale V4 engine and leaked photos of the Ducati Panigale V4 dominated the news on Thursday, Aprilia Racing was quietly changing the sport of motorcycle racing, as it debuted an augmented reality helmet that its mechanics will wear in MotoGP. Aprilia has partnered with DAQRI and Realmore to make the augmented reality helmet come to fruition – DARQI is making the hardware, while Realmore is responsible for the software. As followers of augmented reality (AR) tech may already have guessed, Aprilia Racing’s AR helmet will allow its mechanics to visualize and share information, overlaid on what is occurring in the pit box. Aprilia Racing sees two major scenarios where using augmented reality could be of benefit.

More Leaked Photos of the 2018 Ducati Panigale V4

Apparently today is Ducati Day, as news continues to come from Italy about the Ducati Panigale V4 and its Desmosedici Stradale engine. Ducati has already spilled the beans on the new 210hp V4 engine it has been developing for its next superbike, but now we also get more spy photos of the Panigale V4 that will carry it. These latest spy photos show quite clearly the 2018 Ducati Panigale V4 that will debut later this November, at the EICMA show in Milan. Ducati CEO Claudio Domenicali confirmed the Panigale V4 name today, and for our A&R Pro members, we have gone into a lengthy analysis as to why Ducati is choosing to keep the styling and name of this machine so similar to the previous model.

Ducati Reveals the 210hp Desmosedici Stradale Engine

Hello and welcome to a new era of Ducati motorcycles, which is starting with a very special engine. Named the Desmosedici Stradale, this road-going version of the company’s MotoGP power plant is what is going to power Ducati’s next superbike, the Ducati Panigale V4. Debuting today in Misano, at a special event ahead of the San Marino GP, the mystery around the Desmosedici Stradale engine has finally be revealed, to the tune of 210hp (@ 13,000 rpm) and 88.5 lbs•ft of torque (@ 12,250 rpm). Dropping details on the 90° V4 engine with desmodromic valves, we now know that Ducati will continue to play the displacement game with its superbike, as the street version of the Panigale V4 coming with a 1,103cc displacement.

Verdict Reached in Alpinestars/Dainese Airbag Patent Case

A verdict has finally been reach in the German patent law dispute between Alpinestars and Dainese, concerning their respective airbag suit technologies. In the ruling, the “Landgericht” court in Munich found that Alpinestars violated two Dainese patents concerning its D-Air technology, and thus issued a verdict that sees Alpinestars forbidden from selling its Tech-Air products in Germany. Alpinestars will also have to pay Dainese restitution for damages incurred from Alpinestars selling Tech-Air products in Germany. The monetary amount of the damages will depend on how much Tech-Air product the Italian firm sold in Germany, which has yet to be determined. After the verdict, both companies issued press releases touting their side of the patent dispute story, with clearly no love lost between the two parties.

Ducati Divestiture Seemingly Stalls Out

For the past few months, talk of Ducati’s divestiture from the Volkswagen Group has grabbed the attention from news outlets and Ducatisti alike, as the future of the Italian motorcycle company seemed uncertain. Internally, a power struggle was a play, with Audi keen to unload Ducati from its books, but lacking the support from upper management in the Volkswagen Group. Talks reportedly hit the skids once it was realized that the Volkswagen labor unions, which control half of the seats on the Volkswagen Group management board, weren’t onboard with divesting Ducati from the holding group. This is probably information that investors would have liked to know, before they spent the time and resources putting together purchase proposals for Audi’s consideration.

Ducati Panigale V4 Spotted in Photo

Later this week, Ducati will debut its Desmosedici Stradale engine, the new 90° V4 engine that will power Ducati’s next superbike (amongst other models). To see Ducati’s next superbike though, we’ll have to wait until November’s EICMA show in Milan, Italy…or will we? This photo is going around the internet, purporting to show the new “Panigale V4” superbike. The photo looks legit, and looks very similar to the spy photos that we have seen of the Ducati’s new superbike machine. The bodywork on the Ducati Panigale V4 mimics very closely the previous generation Panigale (the v-twin model), though there are some obvious changes. It looks like the headlight recesses also channel air around the body, likely to aid in cooling the V4 engine.

Mercedes CEO: No Further Acquisition of MV Agusta

01/13/2015 @ 12:15 pm, by Jensen Beeler20 COMMENTS

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Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock.

Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati.

Talking at the North American International Auto Show in Detroit though, Zetsche said “we had a past experience of cross-marketing with Ducati that was promising, but the company was acquired by Audi and the experiment ended.”

“We now have a new partnership with MV Agusta, a very prestigious brand,” the Mercedes CEO continued. “Again, we have established a cross-branding strategy between AMG and MV Agusta and we believe that the two brands are complementary. However, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

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Goodbye Husqvarna Nuda, We Hardly Knew Thee

05/07/2013 @ 1:58 pm, by Jensen Beeler18 COMMENTS

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Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.

For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.

Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

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Hero MotoCorp Eyes Africa and Latin America

11/28/2012 @ 3:37 pm, by Jensen Beeler1 COMMENT

Hero may be losing ground to Honda in its smallest displacement categories in its home market of India, but the Indian brand is poised for good growth abroad. Already linked to a number of projects with Erik Buell Racing, Hero MotoCorp is said to be also eyeing the African and Latin American markets for its next international business moves.

Hoping to enter a few markets in Africa and Latin America by the end of the company’s fiscal year, Hero MotoCorp is cagey on specifics regarding its overall international plan. However, in September of this year, Hero’s CEO Pawan Munjal stated that the company would start assembly plants in Kenya and Nigeria, tipping those two countries as the starting points for the Indian company’s African market invasion.

As for Latin America, Colombian market is favored to be the first vector, with Munjal also tipping that Hero MotoCorp would establish an assembly operation in the South America country, and then presumably work its way farther north. The position also easily positions the Indian company for expansion south into lucrative markets like Brazil, Argentina, and Peru.

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Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles…but I’m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.

Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does “Harley” better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson’s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.

If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don’t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company’s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.

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Talk Amongst Yourselves

02/10/2011 @ 1:50 pm, by Jensen Beeler32 COMMENTS

There’s something happening on the electric side of the motorcycle industry, but no one is talking publicly about it. It’s a fragile idea, and it feels like even mentioning it could jeopardize its very existence. Because of this, I’ve wrestled with putting words down to discuss the topic, not wanting to be the person to spoil the whole thing.

However, lately so many influential people involved with electric motorcycles have independently brought up the subject with me that this discussion is not only becoming unavoidable, but perhaps airing the idea out in public will facilitate some sort of greater dialogue between the different parties. The concept that I’m referring to is of course consolidation.

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Ducati Completes Three-Year Strategic Plan

01/11/2011 @ 4:20 pm, by Jensen Beeler6 COMMENTS

Amidst all the fanfare over seeing Valentino Rossi wearing Rosso Corsa and sporting his new Dainese leathers, which surprisingly aren’t being sponsored by McDonald’s, one announcement has gotten little attention (and no, we’re not talking about Nicky Hayden). The 2011 Wrooom event signals the end of a three-year strategic plan that’s been going on internally at Ducati, which has seen the Italian company release 12 new models, increase sales across the board, and ship 36,200 motorcycles in 2010 alone.

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Strategic Meeting for Ducati Corse This Week

12/06/2010 @ 12:03 pm, by Jensen Beeler8 COMMENTS

Jeremy Burgess and crew are reportedly having a meeting with Ducati Corse in Bologna this week in order to discuss and finalize the basic outline for the Ducati Desmosedici GP11. The biggest question on the agenda is whether to use the “Screamer” or “Big Bang” motor for next year.

Other items likely to be discussed include the weight balance of the GP11 (something we already saw Burgess and Rossi working on in Valencia), and the forward fairing design. Tweets from Rossi’s Mechanic Alex Briggs confirm that he and Burgess were at least headed into Rome from Australia this weekend, seemingly confirming this report.

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Piaggio Working on a 600cc Aprilia? Gilera?

07/12/2009 @ 12:45 am, by Jensen Beeler3 COMMENTS

This week, the Piaggio group, which owns several brands including Aprilia & Gilera released its 2009-2012 strategic plan, where it told investors that the company intends to develop a range of sports bikes with mid-sized engines for the American market.

What that means exactly is fairly vague, as no other details beyond this simple statment were given, “The Group intends to work on the growth of different brand names, also through the development of sport bikes with mid-sized engines.”

Many have speculated that this means that Aprilia will be releasing a 600cc sport bike to go along side its RSV4, and that seems like a fairly logical conclusion.

And then, we remembered this rumor from last year, Gilera 600cc Supersport 2009 Fact or Fiction?

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