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It has been speculated in the motorcycle community for quite some time now, and the day has finally come, as the Bonnier Motorcycle Group (BMG) announced today that it is ceasing production of Sport Rider Magazine.

The news about Sport Rider comes wedged into a larger announcement, which involves BMG restructuring its motorcycle publishing and sales departments “in order to deliver more specialized content and provide better solutions for the motorcycle industry to engage with enthusiasts.”







Changes are afoot at Motorcyclist magazine, as the monthly publication is set to move to a six-issue per year format starting in Spring 2017. That transition will come from the direction of a new leader too, as Editor-in-Chief Marc Cook will be leaving Motorcyclist as well.

Cook outlined his departure, and announced the new format for Motorcyclist, in a short post to his “Cook’s Corner” column online, citing the many contributions his team of writers have made over the course of his tenure at the magazine.

As the opening paragraph to Cook’s goodbye letter coyly suggests, the media landscape in the motorcycle industry is shifting, pushing Motorcyclist magazine in a new direction, which also seems to be pushing hardcore journalists out of the medium.













Interesting news for American motorcycle enthusiasts, as nearly all your printed two-wheeled information is set to come from a singular company in the coming future. Already the recent purchaser of Cycle World, Bonnier Corporation seems poised to control a significant portion of the two-wheeled industry’s printed and online press.

Inking a two-way deal with Source Interlink, Bonnier Corp. receives in the transaction Motorcyclist, Sport Rider, Dirt RiderMotorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper, and ATV Rider. In exchange, Source Interlink receives the TransWorld extreme and urban sports properties (except TransWorld Snowboarding), as well as Sound + Vision magazine.