The difference in perspective between team managers and riders is always fascinating. Team bosses always have an eye to the big picture, to the coming year and beyond.
Riders are usually looking no further ahead than the next session or the next race. Anything beyond that is out of their control, and not worth wasting valuable energy worrying about. The future is a bridge they will cross when they come to it.
That difference was all too evident at the Ducati launch in Bologna on Monday.
While the people in charge of Ducati – Paolo Ciabatti, Davide Tardozzi, and Gigi Dall’Igna – were already thinking of managing rider signings and sponsorship deals for 2019 and beyond, Andrea Dovizioso and Jorge Lorenzo were mostly concerned about the Sepang test and about being competitive in the 2018 season.
New contracts for 2019 were on their horizons, but compared to their bosses, it was little more than a blip. First, there is a championship to win.
Andrea Dovizioso has spent the winter relaxing, and preparing for the new season. He starts the year as one of the title favorites, not a position he has been accustomed to.
“A great sensation, and one I had lost in the last few years” is how the Italian described it. He did not feel the pressure of that sensation, but rather saw it as a challenge.
Sure, he was one of the favorites, but there were a lot of competitive bikes with riders capable of winning. “The level of competitiveness has become very high in MotoGP in the last three years,” he said. “There are many riders who can win races. It wasn’t like this in the past.”
MotoGP team launches are always the triumph of hope over experience. Each year, the bosses of every factory in the series tell the media that their objective is to win races and fight for the championship. Sometimes, they even believe it.
At last year’s launch of the Ducati MotoGP team, Ducati Corse boss Gigi Dall’Igna said they hoped to be fighting for the championship. That, after all, is why they signed Jorge Lorenzo to what is reported to be a very lucrative contract.
The assembled press was skeptical, despite the clear progress that Ducati had made in the past couple of seasons, its first wins coming in 2016.
Such skepticism was unwarranted, though you get the distinct feeling that even Ducati was surprised at how close Andrea Dovizioso came to clinching the 2017 MotoGP title.
Ducati was delighted by the Italian’s first win at Mugello, amazed at his victory in Barcelona a week later, and impressed by the way he beat Marc Márquez at Austria.
By the end of the season, Ducati had come to expect to win races, and realized just how far they had come on their journey since the dark days of 2013, when they didn’t score a single podium all year.
So on Monday, when Dall’Igna echoed the words of Ducati CEO Claudio Domenicali in Bologna, that Ducati’s objective was to win races and challenge for the championship in MotoGP, they were deadly serious.
There is no doubt that Ducati is capable of doing just that – Dovizioso’s results and Lorenzo’s improvement in 2017 demonstrate that – and though they are all too aware of the dangers of complacency, Ducati start the 2018 season with both a firm expectation and belief that they are candidates for the 2018 MotoGP title.
Episode 46 of the Two Enthusiasts Podcast is another must-listen show, and it starts out with a talk about one of motorcycling’s forbidden subjects: motorcycle run-in/break-in procedures.
As former service area manager and professional race team mechanic, Quentin drops some knowledge on how to break-in that new motorcycle in your garage, and dispels some myths along the way. You will definitely want to have a listen…we even touch on which oil is best for your motorcycle.
The conversation then turns to Ducati’s new financing program, and how that is an insight into things to come from motorcycle OEMs for the future. The show finishes with a listener question, which gets us talking about racer sponsorship, brand messaging, energy drinks, and brand “ambassadors” in the industry.
We think you will find Episode 46 both entertaining and informative, as well as well-worth a listen.
You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!
We are creatures of habit in the paddock. After having had our biorhythms put out of whack by a wild and weird Thursday, having bikes on the track on Friday brought us all back into line, and restored a sense of normality to MotoGP.
This was a race weekend once again, and the arguments and backbiting have been put aside for a moment.
Though the return of racing motorcycles going fast around a circuit brought some joy back to the paddock, the day was also tinged with sadness. Two events punctuated the day, celebrating two mighty monuments of the paddock, who depart for pastures new.
At lunchtime, Nicky Hayden was inducted as a MotoGP Legend, with a ceremony and a brief press conference. In the evening, Bridgestone held an official soiree to take their leave of the paddock, as they ended their role of official tire supplier.
It looks like Movistar is on the verge of a return to MotoGP. Italian site GPOne.com is reporting that the Spanish telecoms giant is close to signing a deal with Yamaha to sponsor the Japanese factory’s MotoGP team of Jorge Lorenzo and Valentino Rossi.
According to the report, the sponsorship deal is set to be announced at the first Sepang test, at a press conference to be held there.
Just how accurate this report is remains to be seen, but there are many indications that the deal could happen. Movistar was a major supporter of motorcycle racing in the past, having backed teams at many levels of racing.
For the amount of media that LCR Honda generates, you would think that Lucio Cecchinello’s small satellite Honda MotoGP team is much larger than it is in actuality.
This is because Cecchinello and his crew take a different tack from the rest of the MotoGP paddock when it comes to marketing strategies — the most notable of which is the team’s revolving door livery, which lines up specific brands for races in specific markets.
A team of passionate enthusiasts, LCR Honda also has a knack for producing engaging media pieces, which can be as lurid as the Playboy sponsorship debut of LCR Honda in 2009 (NSFW), or as simple as the video shown after the jump.
For all the superlatives about MotoGP being the “premier class” of motorcycle racing, it is rare that the artwork that is performed on the track is of the same caliber as to what the teams show in their communications. This however is not the case with LCR Honda.