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Proud of the opportunity to host the 2014 Winter Olympics in Sochi, Russia showed its accomplishments to the world during the opening ceremony on Friday by showing off its culture, traditions, and highlights of its post-World War II industrial economy.

As part of those highlights, a procession of twenty bright red Ural sidecars rolled across the ice at Fisht Olympic Stadium, as three billion people looked on via television.

With red-headed lady spies, the Winter Olympics, a Formula1 race in 2014, and the 2018 FIFA World Cup, it is time to trot out some more James Bond references, and turn to thoughts of Mother Russia. Word is spreading that Infront Motorsports has begun talks to take World Superbike further afield than Western Europe with a future round in Russia. The 2011 WSBK season has only two flyaway races (Miller Motorsports Park in the US, and the season opener at Phillip Island in Australia). Thus, a future round in Russia would help expand both the physical and marketing reaches of the series.

With no track built yet, it is clear that there is still a long way to go before racing could happen. Then there are the always tricky negotiations that could easily scupper plans, no matter how public they might be. Once the F1 track is completed at least one of the obstacles to this dream will be removed, though a F1 circuit built around a Winter Olympics site (yes, that is exactly what is going to happen, complete with February to autumn turnaround) might not be the first choice for two-wheeled racing enthusiasts.