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If you are reading this, it should be fairly obvious that Asphalt & Rubber has undergone a bit of an upgrade. This redesign has been a long time coming, but we finally gave the old girl a sprucing up, just in time for her 10th birthday, which will be in October this year. I won’t bore you with the technical and editorial advantages that A&R 2.0 brings us, though there are many, but from a reader’s standpoint there are a few things we want to highlight: Loads faster More stories on the front page Better category browsing Mobile and tablet friendly Photo galleries actually work (check it out at the end of this post) New storytelling formats Rich media friendly (videos, podcasts, etc) Way more cowbell The full transition to the new layout and site will take a few more days to complete, so pardon our dust while we work.…

For a long time, I have been unhappy with how we do motorcycle reviews here at Asphalt & Rubber – and if I am being real honest, I have been unhappy with how the industry as a whole deals with motorcycle reviews, especially in this new crazy online world. Mea culpa, A&R is just as guilty as the rest when it comes to publishing motorcycle reviews. We have been just as lazy as the next publication, as we try to chase elusive pageviews at the end of each bike launch, with timely but flaccid prose (with varying degrees of success, on both accounts, I should say). Well, I want that to stop. It is dumb, and it is bad for the ecosystem.

Another year has gone by at our tiny motorcycle blog here, as Asphalt & Rubber turns five years old today. The thing is though, the site isn’t that tiny anymore — one million visitors will come to A&R in October alone. In the past four years, when I have written these birthday posts, I write the same thing about how I look back on the past 365 days with a bit of astonishment, and then list all the great things that we have done in that time. At the five-year mark though, I find myself looking all the way back to the beginning of A&R, a time when this site wasn’t really anything at all. With that retrospect, I see how Asphalt & Rubber has come into what it is now — if I had to go back, and try to decipher today from the fog of time, it would all feel like an impossible reality, if I am honest.

Today is a surreal landmark, as it marks our fourth year of publishing Asphalt & Rubber. If you cannot already tell, I am having a hard time believing that four years have gone by since I started this humble motorcycle blog, but A&R continues to thrive despite my best dyslexic efforts. It astonishes me that our “little” site is visited throughout the world on a daily basis, and that each month more people read A&R than all three of the major US motorcycle print magazines…combined. I am deeply proud of what we have created here, and of course none of this would be possible without the hard work, encouragement, and support of a very loyal group of people. Many thanks to all of you that have been there these past four years — you really have no idea how much your support has meant. You too Mom.

http://www.youtube.com/watch?v=rW6M8D41ZWU”>Dustin

It’s the end of October, and there is a picture of me from a birthday track day, so that could mean only one thing: Asphalt & Rubber has aged another year. Now into our third year of this crazy online motorcycle blog experiment, I pleasantly get to reiterate some of the text from last year’s anniversary announcement, as the A&R continues to grow beyond anything that this dyslexic kid, who routinely failed writing classes, could have imagined.

http://www.youtube.com/watch?v=THrpJSstWZ8″>Dustin

And now for the most important news story of the year: Asphalt & Rubber turns two-years-old today (clap you crazy bastards!). Officially now in our “terrible twos”, A&R continues to grow beyond anything I possibly could have imagined when I first started the site one cold October morning in a frost-covered Pennsylvania. Reporting everything from race results to business analysis, from industry news to humorous distractions, we’ve served over 1,800 articles to our now 300,000+ loyal monthly readers. While I write occasionally, Asphalt & Rubber really wouldn’t be possible without the help from a metric ton of people, most notably Daniel Lloyd (systems administrator / reluctant coder), Dustin Gibbs (web developer / photographer / escape driver), Peter Lombardi (photographer / designer), Jason Yu (photographer / umbrella girl finder), Scott Jones (photographer / resident person over 50), and Tim Hoefer (hetero life-partner / tamed motorcycle rider). Also a big thanks goes out…