After we brought you Barry Munsterteiger’s “Escapism” short, we got an email from Jay LoRossa at Lossa Engineering, sharing with us his company’s “Solus” film, which also takes us back to the original question as to why we ride motorcycles, and begs an answer to our postulation as to why OEM promotional videos are not this well done. Featuring Lossa Engineering’s Yamaha SR500 Café Racer, “Solus” is a movie about a man who finds the only moments of solitude in the busy city occur at night.
Riding alone on the streets of Los Angeles, which would normally be pack and busy during the day, there is that same message here that when you are on a motorcycle, you are alone with yourself, the bike, and the moment. The video is well shot, and tells a story that we think any motorcyclist can relate to about riding. It probably helps as well that Jay’s work is drool-worthy, and his custom SR500 sounds great over Beethoven’s 7th symphony. Watch it after the jump.
If I didn’t already know that this video was made by some guys in their spare time, I could have sworn that this short film was one of the better efforts by Ducati or Dainese (or anyone in motorcycling for that matter) at some cool videography. The brainchild of , this short video is the work product of several A/V industry professionals who just wanted to mess around with some cameras, a bike, and the open road on their days off from working for the man. Shot around the San Francisco Bay Area, astute eyes will see scenes from San Francisco, Altamont Pass, the Pacific Coast Highway, and other Nor Cal staples.
When you consider how much time, money, and effort went into Ducati’s Diavel ad spot, and the product that came out of that production, it sort of baffles your mind about what’s going on in the motorcycle industry (at least they didn’t hire “a publication of record” to produce it for them). There’s clearly a need in the market for better motorcycle videos, and there’s clearly a market of talented videographers out there to fill the need, Oh, did we mention Barry is looking for a job?
Drawing from the same vein the as the BMW Films made in 2001 & 2002, the Bavarian brand has made some short videos that feature unique BMW owners doing what they do best with their German vehicles, and in the case of Tiffany Coates that means riding her BMW R80GS (named Thelma) just about everywhere humanly possible.
An accomplished adventure rider and a celebrity in the genre, Coates has hit five continents on her BMWs. While her narration gets a little advetorial at points, Coates’s travel book, experiences, and perspective, along with the imagery BMW shot for the video, easily make up for it with this rich short film. Check it out after jump, and let us know if you’ve gotten the itch to go exploring after hearing Tiffany’s story.