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Shark Acquires the Nolan Helmet Brand

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Today we report some more business movement in the helmet space, as the French brand Shark has acquired the Italian brand Nolan.

The transaction actually involves the two brands parent companies, 2Ride Holding Group (Shark, Bering, Ségura, Bagster, and Cairn) and the Nolan Group (Nolan , Grex, and X-lite helmets), with the French business unit buying its Italian counterpart.

The acquisition sets up a strong European house of brands in the motorcycle industry, which should be positioned well to compete against other players like Alpinestars and Dainese/AGV with head-to-toe protection.

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Racing

FIM Creates Helmet Crash Test for Race Helmets

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The FIM is getting into the helmet certification game, creating a new protocol – as part of the FIM Racing Homologation Programme (FRHP) – to test helmets that are worn in FIM-sanctioned motorcycle races.

Previously, the FIM had relied upon domestic testing criteria, such as DOT standards in the United States, ECE standards in Europe, and SG/JIS standards in Japan.

With those standards varying in how they test motorcycle helmets though, the FIM Technical and Circuit Racing Commissions saw a need to create a single unifying helmet crash test protocol that will be used at any event the FIM sanctions, starting in the year 2019.

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MotoGP

Jorge Lorenzo Drops HJC for Shark Helmets

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Jorge Lorenzo’s helmet issues through the 2015 season have finally caused him to switch brands. The Spaniard today announced he has signed a contract for the next three seasons with the French helmet maker Shark.

Shark have a long history in MotoGP and World Superbikes, having supplied many top riders such as Olivier Jacque, Carl Fogarty, Randy De Puniet, and Troy Corser.

They currently support Aleix Espargaro, Johann Zarco, the Lowes twins Alex and Sam, Tom Sykes, Sylvain Guintoli, Scott Redding and Miguel Oliveira, among others. As such, Shark is an established name in motorcycle racing and a known quantity.

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Products

Well, That’s One Way to Sell a Helmet

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The laws of physics are a funny thing — simple on paper, yet complex in practice. When designing a motorcycle helmet, taking in all the factors and forces is a daunting task, which is why helmet manufacturers do such rigorous tests on their samples.

One test that we are pretty sure never occurs in the laboratory is the simulated Newton’s Cradle, for reasons that should become abundantly clear in a few short moments. Take this for the entertainment that it is, and hope to God that Mythbusters gets ahold of it and tests the science involved.

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