It started with a social media post from the Italian motorcycle maker, with a naked female model posed provocatively on the new MV Agusta Superveloce 800.
The photo was a classic playing of an old motorcycle industry trope, where a sexy girl is draped over a motorcycle, like lavish window dressing at a fancy department store, hoping to get your attention…and then later your hard-earned money.
In that regard, MV Agusta’s ad campaign is nothing new for the motorcycle industry. Move along folks, nothing to see here.
This is business as usual in the two-wheeled world, and while even though the video campaign that came after the social media blitz was even more bizarre (and pornographic) in its story (or lack there of), we doubt few in Varese saw issue with the choice of messaging.
Sexy bike + sexy girl + quick edits = bikes sell. That is the basic formula that the monkeys in the motorcycle marketing departments have been using for the past 50 years. So why change it now?
