In case you haven’t heard one of my tirades on the subject before, I’m not a big fan of the “girl on a bike” trope that seems so ever-present in the motorcycle world. Yeah, if I regularly dedicated our post list to a few scantily clad women it would probably do wonders to our pageviews report; but honestly, I have zero intentions of ever having Asphalt & Rubber chase and pander to an audience.
In case you didn’t know, if you really need some eye candy of the opposite sex, there are plenty of other websites on the internet that can suit your desires.
So, when we saw Portland-based Ducati dealer MotoCorsa do a photo shoot with a lovely lady named Kylie and a Ducati 1199 Panigale, we passed on running the photos. Then something interesting happened: MotoCorsa did a follow-up photo shoot, this time with men from around the shop, recreating the shots from the photo shoot with Kylie. Perhaps not the most flattering photos we’ve ever seen, it is however a delicious role-reversal, not to mention showing some good humor from the gentlemen involved.
Apparently a successful ad campaign in the motorcycle industry doesn’t have to be all Miracle Bras and ass cheeks…well, at least not in the traditional sense. Who knew?