Harley-Davidson will produce an electric motorcycle for customer within the next five years, so says the company’s Senior Vice President of Global Demand Sean Cummings, while talking to the Milwaukee Business Journal.

This news comes almost exactly two years after Harley-Davidson debuted the LiveWire project, a demonstration model built with help from the now kaput Mission Motors.

Details beyond this statement are lean however, though we can imagine that the news is in response to rival cruiser brand Victory Motorcycles continued push of its electric prowess with its Victory Empulse TT electric street bike, and its racing programs at the Isle of Man TT and Pikes Peak International Hill Climb.

This announcement is fairly superfluous, however. Lead times on new models – motorcycles that actually require engineering and design, not just a different fuel tank and extra letters – take roughly three to five years, from concept to completion.

The real news is that Harley-Davidson has finally green-lit its electric project, and has committed itself to bringing a commercially-viable version of the LiveWire to market, with the initial work on that new model now just beginning.