When it comes to sales figures for 2018, it is a good news / bad news type of situation for Ducati Motor Holding.
This is because the Italian brand sold 53,004 motorcycles to customers last year, which is a 5% drop from 2017’s figures, and ends an eight-year growth streak for the brand. That’s the bad news.
The good news though is that Ducati claimed the title as the top superbike brand in the world, with 9,700 Panigale models sold in 2018. This marks a 70% increase over the 2017 figures, thanks largely to the new Panigale V4 model.