The Three Big Trends That We Saw at EICMA

The 2017 EICMA show has come and gone, and with it our glimpse at the new motorcycles that will arrive for the next model year, and beyond. EICMA week has always been my Super Bowl, as it culminates the year’s work, and also sets the tone for the upcoming riding season. Beyond just my limited world though, EICMA sets the trends and the expectations of the motorcycle industry. There is no trade show in our two-wheeled microcosm that has a larger influence than EICMA. So, while all the new models that we just saw are the week’s big headlines, it is really the trends and movements that will dictate the future of the motorcycle industry. For this round of the EICMA show, three major trends presented themselves in Milan, along with a few more notable occurrences.

ARCH Motorcycle’s Next Bike Won’t Be a Cruiser

ARCH Motorcycle is in Italy right now, and they just took the wraps off three bikes, one of which isn’t so much a cruiser, as it is a naked roadster model. Built using carbon fiber MonoCell chassis technology, a building technique usually reserved for ultra high-end sport cars and Formula 1 racing chassis, the ARCH Method143 features a potent 143ci (2,343) v-twin engine. Though, instead of the performance cruiser layout the company is better known for, the ARCH Method143 will have mid-body rearsets for the feet, and clip-on handlebars for the hands, making for a very sporty riding position. Backing up that notion is the use of Öhlins suspension, which includes a proprietary Öhlins FGRT series front fork with carbon fiber airfoil covers.

No One Seemed to Notice that the MV Agusta Dragster 800 RR Is New for the 2018 Model Year

We had to search high and low for information about the 2018 MV Agusta Dragster 800 RR – it doesn’t help that MV Agusta’s press site is offline right now – but it seems just about every news publication missed the fact that this attractive roadster got some serious changes for the 2018 model year. These unnoticed changes certainly are partially due to the fact that MV Agusta went without a press introduction at this year’s EICMA show, but it is also due to the company’s never-ending line of “bold new graphics” changes, one-off customs, and special livery designs, which only muddy the waters for when actual changes occur.

Kawasaki Ninja Z900RS Cafe Brings Modern to Retro

Kawasaki made an impression at this year’s Tokyo Motor Show, debuting the new Z900RS standard. The premise was simple there: take the potent Kawasaki Z900 street bike, and dress it in retro clothing. The effect was something that looked incredibly like the Kawasaki Zephyr of old, but with modern brakes, suspension, traction control, and even a slipper-assist clutch. Now we see that Team Green plans on already expanding the line, debuting today the 2018 Kawasaki Ninja Z900RS Cafe. Basically the Z900RS with a bikini fairing, this modern café racer should be a perfect fit for those riders that want an older looking motorcycle that doesn’t run like an older looking motorcycle. Mostly a visual exercise, the basic stats of the Z900RS Cafe don’t stray too far from the donor bike from whence it came.

Kawasaki Ninja ZX-10R SE Debuts with Track Goodies

For the 2018 model year, Kawasaki continues to develop its superbike package. As such, the 2018 Kawasaki Ninja ZX-10R SE brings some special new features, to earn those extra letters after its name. The big addition is the new Showa electronic suspension, which is the only semi-active suspension system on motorcycles that includes built-in stroke sensors. These stroke sensors are able to measure the movement of the fork and shock internals, allowing Showa’s suspension to measure and change its damping settings on the fly, as you ride. The Kawasaki Ninja ZX-10R SE also gets the forged aluminum wheels found on Kawasaki’s homologation-spec superbike, the Ninja ZX-10RR, which should help the Ninja ZX-10R SE feel more nimble on the race track, despite its 459 lbs wet weight.

So Many Photos of the New KTM 790 Duke to Drool Over

We are rapidly coming to the conclusion that the new KTM 790 Duke is the bike of this year’s EICMA show. Making a potent 105hp from its 799cc parallel-twin engine, packed into a 418 lbs (wet)steel trellis body, the 2018 KTM 790 Duke brings a host of features to the middleweight sport bike category. In typical KTM fashion, the 790 Duke left no angle behind in its high school honors geometry course, and the LED headlight builds upon the common design features that KTM has been putting together on its street-going machines. Not quite the vision that was the KTM 790 Duke prototype, the production model still evokes the same emotions, and is handsome in its own right – allaying our fears when seeing spy shots of the machine.

Mega Gallery: Husqvarna Vitpilen 701

We have had to wait two years to see it come into production, but the Husqvarna Vitpilen 701 will finally be available to motorcyclists in March 2018. As an added bonus, the street-going machine stays true to its concept design, which wowed the crowd at last year’s EICMA show. This year in Milan, the Husqvarna Vitpilen 701 is all the talk of EICMA, and while “Best in Show” at EICMA almost exclusively goes to an Italian marque, the real winners are surely coming from Austria, as both the Husqvarna Vitpilen 701 and KTM 790 Duke look like winners. A duality from Mattighofen, KTM and Husqvarna approach motorcycles from two opposite spectrums. KTM lives in the extreme, with an edgy focus on its “Ready to Race” mentality. Conversely, Husqvarna is subtle and sophisticated…maybe even understated.

Aprilia RSV4 Comes with Winglets for 2018, Yup…Winglets

The Aprilia Factory Works program has always been an impressive part of the Noale company’s lineup, and it offers the 250hp Aprilia RSV4 R FW-GP to any mere mortal who can afford such a thing. For those of us who have to work for a living, perhaps the Superstock version of the Aprilia RSV4 RF factory works bike is enough to suffice for our track and racing needs. It makes 215hp at the crank, is totally race legal, is hand-built by factory race technicians in Italy, and oh…IT COMES WITH WINGLETS. Aprilia prefers the term “aerodynamic appendages” in its press release, but we all know what they are talking about. Developed by Aprilia Racing as part of the Aprilia RS-GP MotoGP bike program, now you too can benefit from GP-level aerodynamics.

Officially Official: KTM 790 Adventure R Prototype

We were the first outlet to bring you photos of the KTM 790 Adventure R prototype, but now this 799cc trail-shredding machine is out in the wild, and we can share with you more specs, details, and higher resolution photos. The first point is the obvious, the KTM 790 Adventure R will not be a 2018 model, but instead will debut for the 2019 model year. It shares a parallel-twin engine with the KTM 790 Duke, which also debuted today at the EICMA show in Milan. The 105hp engine is a fully stressed part of the steel-tube chassis, which means there should be excellent weight savings for the 790 Adventure R. A full electronics suite is expected as well, with the 790 Duke already showing itself to be fully stocked against the competition.

Moto Guzzi V85 – A New Platform, A New Enduro

A quirky bike in its own right, the Moto Guzzi Stelvio had a strange cult following behind its bulky adventure-touring frame. As such, it was missed when it disappeared from Moto Guzzi’s lineup. Well, now it’s back…sort of. The following is what’s being called the Moto Guzzi V85 concept. It’s a loud enduro model that picks up where the Stelvio left off, and it also boasts a new 850cc engine platform from the Italian brand, which with its 80hp, will sit between the V7/V9 family of bikes, and the big 1400 cruisers. Strangely, Moto Guzzi isn’t sharing too many details about the new V85 concept, though we know that it will have a fully digital dash, as well as LED daytime running lights.

US Motorcycle Industry Up 3.8% in 2014

02/09/2015 @ 7:19 pm, by Jensen Beeler15 COMMENTS

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The Motorcycle Industry Council has tallied the numbers from 2014, and is happy to report that the US motorcycle industry grew 3.8% last year. Participating motorcycle manufacturers reported that 483,526 two-wheelers were sold in 2014, with growth across all sectors except in scooter sales.

The off-road segment sold particularly well, seeing an almost 11% gain over 2013’s numbers, with 81,013 units going thru dealership doors. Dual-sport sales were up 3.6% with 34,497 units sold, while on-road sales were up a modest 3%, for 334,488 units sold.

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Just a year after being acquired by KTM CEO Stefan Pierer, Husqvarna Motorcycles posted an all-time sales record of 16,337 units. The tally is the most the Swedish brand has ever sold in its 111 year history, which is perhaps surprising considering the company’s tenuous history as of late.

With those record sales, Husqvarna also posted over €100 million in revenue, a key metric for the brand, as it struggles to grow into KTM’s more exclusive and upscale counterpart.

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KTM Sold 158,760 Motorcycles in 2014, A Record

01/23/2015 @ 12:43 pm, by Jensen Beeler4 COMMENTS

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2014 is another banner year for KTM, as the Austrian brand set another all-time sales record, selling 158,760 to customers last year. That figure solidifies KTM’s position as the largest European brand, beating out BMW yet again, though Team Orange got a lot of help from its Indian operations with minority partner Bajaj.

This sales figure includes sales from Husqvarna, so a little cheating is going on, but Husky’s contribution to KTM’s 28.2% sales growth is marginal at best. With that boost in sales, KTM is also reporting a 20.7% increase in revenue (€864.6 million), taking home €75 million (EBIT).

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Honda Reclaims Top Spot in the Canadian Market

01/20/2015 @ 12:36 pm, by Jensen Beeler15 COMMENTS

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Honda is once again the top marque in the Canadian market, retaking the honor for the first time in seven years. Taking control of nearly 20% of the marketshare, Honda Canada sold 10,930 motorcycles in 2014, 10% more than its closest competitor.

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Yet Another Yearly Sales Record for BMW Motorrad

01/19/2015 @ 12:50 pm, by Jensen Beeler4 COMMENTS

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We already know that BMW Motorrad broke last year’s sales record…in November, so it is no surprise then that we report that 2014 was another sales record for the Bavarian brand.

Selling 123,495 units last year in total, this means that BMW Motorrad is up another 7.2% in sales — strong and steady growth for the German company, with December selling 7,032 units (+10.9%).

“We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles,” said Stephan Schaller, President of BMW Motorrad

“This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.”

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Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand.

Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014.

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BMW Motorrad USA Posts Strong 2014 Sales Figures

01/06/2015 @ 2:06 pm, by Jensen Beeler7 COMMENTS

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BMW Motorrad USA has finished the books on 2014, and the American subsidiary is able to report one of its best sales years in the past decade. Up 5.4% over 2013’s sales figures, BMW Motorrad USA saw strong sales from is S-Series of bikes (S1000RR and S1000R), which were up 80% with 254 units.

The R-Series was another strong performer, up 17% with 477 units sold. The 2014 BMW R1200RT was BMW Motorrad USA’s best-selling motorcycle as well, despite the tourer’s suspension issues, which kept the bikes sidelined for several months.

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KTM has been the highest volume producing European motorcycle company for the past two years running, and zie Austrians are looking to make that a trend in 2014.

As such, the Austrian brand will has some stiff competition this year, seeing as BMW Motorrad already broke last year’s sales figure in the first 11 months of this year — an impressive feat, to be certain.

KTM has the advantage of dabbling in small-displacement machines, with KTM-branded bike coming out of India, courtesy of its minority owner Bajaj. The Indian market has been a larger contributor to KTM’s sales success, but things have been growing in Austria as well.

Announcing that the company’s Mattighofen factory reach 100,000 units this year, for the first time ever, KTM is already celebrating some sales success.

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BMW Motorrad Breaks 2013 Sales Record, in November

12/16/2014 @ 11:03 am, by Jensen Beeler2 COMMENTS

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Each passing year has seen the roundel brand increase its sales volume, usually with stiff competition from KTM for the title of the largest European motorcycle brand, by volume. This year has been no different.

Though with a few weeks still remaining in the year, BMW is already laying claim to a new yearly sales record, as its November sales have already put the Bavarian brand ahead of its level from 2013.

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BMW Motorrad’s second-quarter sales results are in, and the German brand has not only another record quarter to report, but also an all-time six-month top-sales record as well.

Selling 42,259 units in Q2 2014, BMW Motorrad sales are up 5.1%, with revenue up 11.2% to €528 million (€55 million EBIT). This sales volume represents an all-time second-quarter high for BMW motorcycles sales.

The news also makes the first half of 2014 the best six-month period, in the 90 years of BMW Motorrad’s history, of BMW motorcycle sales, with revenue up 9.8% to €1 billion, and unit sales up 9.3% to 70,978 units.

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