Jorge Lorenzo might not be the most charismatic MotoGP racer in the paddock, but he has some very smart people helping him with his marketing. Pitching a MotoGP grid in front of the Sagrada Familia in Barcelona, the Yamaha Racing team put on a show for the unsuspecting people milling about the famous church.

With a bike, rider, team, and yes, even a grid girl, all coming out of nowhere and setting up shop in the middle of the street, it looks like the marketing stunt certainly caught passersby off-guard. Honestly, we could prattle on more about it, but Yamaha’s description is pretty vivid. Check it and the video after the jump, and let’s collectively hope that MotoGP keeps up these creative marketing efforts.