Fanned by a recent article in Motorcyclist (and an earlier article in MCN from the same author), rumors abound that Honda is working on a 1,000cc V4 sportbike, likely to be called the RVF1000R. A supplement to Honda’s superbike offering, and not a replacement to the CBR line, the new RVF would be a more premium superbike offering, differentiating itself from its inline-four cousin in a similar manner as the Rc-45 and RC-51 motorcycles did in previous decades.

If rumors are to be believed, we could see the new Honda V4 as early as the end of this year, with the major differentiation over the CBR1000RR being both the RVF1000R’s price, performance, and exclusivity. If done properly, the new Honda superbike could be an opportunity for the Japanese company to build some brand value beyond making cheap & reliable motorcycles. While the Japanese manufacturers have a reputation for making quality bikes, their work has never been translated into lifestyle status brand value, which is something a premium superbike could help foster.