Unions End Partnership Agreement with Harley-Davidson

Two labor unions have ended a partnership agreement with Harley-Davidson, citing differences with how the Bar & Shield brand handles staffing issues at its factories (Harley has been accused of replacing hourly union workers with temporary seasonal workers). The move comes after a meeting on Monday, which saw leaders from the International Association of Machinists & Aerospace Workers (IAM), United Steelworkers (USW), and Harley-Davidson President & CEO Matt Levatich unable to agree on how to handle staffing issues going forward. While the disagreement ends an accord that has existed between the unions and Harley-Davidson for the past two decades, it does not affect the collective bargaining agreement that the unions have with Harley-Davidson, which has been incorrectly reported elsewhere.

US House of Representatives Passes Self-Driving Car Bill

Say what you will about American politics, but the US House of Representatives has passed the “SELF-DRIVE Act” (H.R. 3388) – a bipartisan bill that would open up autonomous vehicle regulation for manufacturers. The big advantage of the SELF-DRIVE Act is that it would supersede the varying and ad hoc state rules that manufacturers must currently adhere to while developing their autonomous platforms. The bill would also do away with some safety standards put in place for vehicles with drivers, such as where the steering wheel and foot pedals must be located. Lastly, the SELF-DRIVE Act would require the Department of Transportation (DOT) to research and develop a way of conveying to consumers the level of automation a vehicle possesses.

Is the MV Agusta Brutale 800 the Best Bike on the Market?

In early 2016, I was fortunate enough to ride the revamped and Euro4 version of the MV Agusta Brutale 800. On paper, the Brutale 800 lost power and gained weight, but the reality is that MV Agusta improved upon already one of its best-selling machines, in subtle and clever ways. Now a year-and-a-half later, the 2017 MV Agusta Brutale 800 is finally available in the United States, and I have been reunited with one of the best street bikes on the market. Spending almost all of last month with this motorcycle again, it is clear that not much has changed from a rider’s perspective, though internally improvements have been made to some of the weaker elements of the design, like the sprag clutch and valve train. While not much has changed with this year’s edition of the MV Agusta Brutale 800, I am mostly fine with that.

Lin Jarvis Talks Rossi’s Injury, Replacement, & Training

What happened when Valentino Rossi crashed? How serious is his injury? When will he be back? Who will replace Rossi, if he doesn’t return at Aragon? And what does Yamaha think of Rossi’s training methods? Yamaha boss Lin Jarvis spoke to a small group of journalists at Misano on Saturday morning, to answer these questions and much more. Jarvis knew about the accident very shortly after it had happened. “I knew before he got to the hospital,” Jarvis told us. “Albi [Tebaldi] called Maio Meregalli as soon as he got the news that Vale was on the way to the hospital. Maio called me straight away.” The good news was that Rossi’s injury was not as bad as the last time he broke his leg, at Mugello in 2010. “It’s much less serious,” Jarvis told us, “but probably just as irritating.

Aprilia Debuts Augmented Reality Helmet for MotoGP

While the launch of the Ducati’s Desmosedici Stradale V4 engine and leaked photos of the Ducati Panigale V4 dominated the news on Thursday, Aprilia Racing was quietly changing the sport of motorcycle racing, as it debuted an augmented reality helmet that its mechanics will wear in MotoGP. Aprilia has partnered with DAQRI and Realmore to make the augmented reality helmet come to fruition – DARQI is making the hardware, while Realmore is responsible for the software. As followers of augmented reality (AR) tech may already have guessed, Aprilia Racing’s AR helmet will allow its mechanics to visualize and share information, overlaid on what is occurring in the pit box. Aprilia Racing sees two major scenarios where using augmented reality could be of benefit.

More Leaked Photos of the 2018 Ducati Panigale V4

Apparently today is Ducati Day, as news continues to come from Italy about the Ducati Panigale V4 and its Desmosedici Stradale engine. Ducati has already spilled the beans on the new 210hp V4 engine it has been developing for its next superbike, but now we also get more spy photos of the Panigale V4 that will carry it. These latest spy photos show quite clearly the 2018 Ducati Panigale V4 that will debut later this November, at the EICMA show in Milan. Ducati CEO Claudio Domenicali confirmed the Panigale V4 name today, and for our A&R Pro members, we have gone into a lengthy analysis as to why Ducati is choosing to keep the styling and name of this machine so similar to the previous model.

Ducati Reveals the 210hp Desmosedici Stradale Engine

Hello and welcome to a new era of Ducati motorcycles, which is starting with a very special engine. Named the Desmosedici Stradale, this road-going version of the company’s MotoGP power plant is what is going to power Ducati’s next superbike, the Ducati Panigale V4. Debuting today in Misano, at a special event ahead of the San Marino GP, the mystery around the Desmosedici Stradale engine has finally be revealed, to the tune of 210hp (@ 13,000 rpm) and 88.5 lbs•ft of torque (@ 12,250 rpm). Dropping details on the 90° V4 engine with desmodromic valves, we now know that Ducati will continue to play the displacement game with its superbike, as the street version of the Panigale V4 coming with a 1,103cc displacement.

Verdict Reached in Alpinestars/Dainese Airbag Patent Case

A verdict has finally been reach in the German patent law dispute between Alpinestars and Dainese, concerning their respective airbag suit technologies. In the ruling, the “Landgericht” court in Munich found that Alpinestars violated two Dainese patents concerning its D-Air technology, and thus issued a verdict that sees Alpinestars forbidden from selling its Tech-Air products in Germany. Alpinestars will also have to pay Dainese restitution for damages incurred from Alpinestars selling Tech-Air products in Germany. The monetary amount of the damages will depend on how much Tech-Air product the Italian firm sold in Germany, which has yet to be determined. After the verdict, both companies issued press releases touting their side of the patent dispute story, with clearly no love lost between the two parties.

Ducati Divestiture Seemingly Stalls Out

For the past few months, talk of Ducati’s divestiture from the Volkswagen Group has grabbed the attention from news outlets and Ducatisti alike, as the future of the Italian motorcycle company seemed uncertain. Internally, a power struggle was a play, with Audi keen to unload Ducati from its books, but lacking the support from upper management in the Volkswagen Group. Talks reportedly hit the skids once it was realized that the Volkswagen labor unions, which control half of the seats on the Volkswagen Group management board, weren’t onboard with divesting Ducati from the holding group. This is probably information that investors would have liked to know, before they spent the time and resources putting together purchase proposals for Audi’s consideration.

Ducati Panigale V4 Spotted in Photo

Later this week, Ducati will debut its Desmosedici Stradale engine, the new 90° V4 engine that will power Ducati’s next superbike (amongst other models). To see Ducati’s next superbike though, we’ll have to wait until November’s EICMA show in Milan, Italy…or will we? This photo is going around the internet, purporting to show the new “Panigale V4” superbike. The photo looks legit, and looks very similar to the spy photos that we have seen of the Ducati’s new superbike machine. The bodywork on the Ducati Panigale V4 mimics very closely the previous generation Panigale (the v-twin model), though there are some obvious changes. It looks like the headlight recesses also channel air around the body, likely to aid in cooling the V4 engine.

No, Royal Enfield Isn’t Buying Ducati

05/08/2017 @ 10:46 am, by Jensen BeelerComments Off on No, Royal Enfield Isn’t Buying Ducati

I woke up this morning to a message from a colleague, with a link to a story that linked Royal Enfield to buying Ducati Motor Holding. The story was from a fairly reliable news publication, but the headline read “Royal Enfield Might Consider Buying Ducati Pretty Soon” – the grammarist in me cringed.*

“Might consider” is the most nebulous phrase in the English language. Let’s think about that phrase for a moment, as it literally means that you are considering the possibility of considering something. Don’t get me started on the timeliness of “Pretty Soon” in the news realm, as well.

Metaphysics and meaningless headlines aside, for our purposes this narrative devolves further in that this story offers nothing new, beyond the story that Reuters published two weeks ago, which set off alarms in the motorcycle industry around the world.

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For reasons we haven’t fully been able to understand, there has been a lot buzz lately about the new Himalayan model from Royal Enfield, the Indian company’s foray into the ADV market.

The premise might seem obvious enough, a small-displacement (410cc) adventure-tourer that is supposed to be cheap, rugged, and easy to work on.

There has always been a trade-off to make in buying a Royal Enfield though, with the “unique” charm of owning a motorcycle from the historic brand having to be balanced against its less than stellar reputation for quality and reliability.

While the idea of a simpler and easier adventure-tourer is certainly appealing to a demographic that is like to have to make repairs on the side of some single-track trail, it just seems you are just as likely to be making those repairs because something on the bike broke for no good reason. There’s a chicken and the egg thing going on somewhere here with this logic.

That being said, if you’re a brand that is try to tackle that very problem, it would probably be best not to show your rough and tumble ADV bike breaking when it is used on a modest of jump. Skip to 1:51 in the video, after the jump, and look for the right footpeg coming off during landing. Hrrm.

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Indian motorcycle brands getting involved with Western companies for R&D isn’t anything new, in fact the entire Erik Buell Racing story seems to center around that very issue.

So, it shouldn’t shock anyone to hear that the iconic Royal Enfield motorcycle brand has acquired famed British performance house Harris Performance.

“Royal Enfield is working on its new generation of products and platforms; to have the Harris Performance team dedicatedly working with us will clearly enhance our engineering and product design capabilities,” said Siddhartha Lal, CEO Royal Enfield.

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It’s been 18 months since we reported Pierre Terblanche moving from Norton to Confederate Motorcycles, and now the South African is on the move again. Terblanche’s travels take him this time to India, where he has landed a position at Royal Enfield.

The Indian company is in the middle of a growth spurt, having recently acquired 50 acres of land to host their factory expansion. It’s not clear what sort of projects Terblanche will be working on while at Royal Enfield, but we can get an idea from the designer’s latest work, the Confederate X132 Hellcat Speedster.

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Video: Chennai to Pondicherry with Royal Enfield

01/24/2013 @ 2:58 pm, by Jensen Beeler4 COMMENTS

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Somewhere on the A&R bucket list is riding Royal Enfields through India. Like blizting a German car down the autobahn, there is just something that feels right about taking the classic Indian-made motorcycle through its native terrain.

Now with India becoming the epicenter of growth for the motorcycle industry, a whole new definition of what is motorcycling is about to be written. Perhaps then, it is fitting that Royal Enfield has paired the visuals of this video with the words that Robert M. Pirsig wrote in his classic Zen and the Art of Motorcycle Maintenance.

“The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquility it’s right. If it disturbs you it’s wrong until either the machine or your mind is changed.” Could anyone have enivisioned better words to describe the shift we are seeing in the motorcycle industry to markets like India and Asia as a whole? Enjoy the video after the jump.

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Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

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Royal Enfield Appoints New CEO

02/02/2011 @ 1:35 pm, by Jensen Beeler1 COMMENT

The world’s oldest motorcycle brand is about to get some new blood, as Dr. Venki Padmanabhan has been named Royal Enfield Motors new CEO. Serving Royal Enfield for the past two years as COO under then CEO R.L. Ravichandran, Padmanabhan has a bevy of management experience, which has seen him serve as the Managing Director of Chrysler’s South East Asia Global Sourcing Office, along with other positions at General Motors and Mercedes-Benz. While Padmanabhan has been at Royal Enfield, the company has posted 21% growth in sales volume, 54% growth in sales turnover, and double-digit profitability (that’s the business equivalent to a triple-double).

Reporting to Siddhartha Lal, the Managing Director of Eicher Motors Limited (Royal Enfield’s parent company), we imagine Padmanabhan’s marching orders will be to continue the strong growth the company saw under Ravichandran, and to continue to expand into emerging markets, while solidifying Royal Enfield’s position in India against outside producers.

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Royal Enfield to Double Production Capacity

06/17/2010 @ 1:03 pm, by Jensen Beeler2 COMMENTS

Royal Enfield Motors has released a statement saying that the historic company is getting ready to double its current production levels in the coming years. The proposed expansion, which would see the company’s current production level of 52,000 yearly motorcycles get bumped to 70,000 units in 2011, 90,000 units in 2012, and finally 100,000 units in 2013, stems from the positive response the company has seen to its fuel-injected motorcycles. This would seem to be refinement of Royal Enfield’s similar announcement 6 months ago, where the company also said it planned to double production.

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