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Robert M. Pirsig

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http://vimeo.com/57192213

Somewhere on the A&R bucket list is riding Royal Enfields through India. Like blizting a German car down the autobahn, there is just something that feels right about taking the classic Indian-made motorcycle through its native terrain. Now with India becoming the epicenter of growth for the motorcycle industry, a whole new definition of what is motorcycling is about to be written. Perhaps then, it is fitting that Royal Enfield has paired the visuals of this video with the words that Robert M. Pirsig wrote in his classic Zen and the Art of Motorcycle Maintenance.