I’m actually surprised it has taken this long for a national player to enter into the motorcycle rental business, but this week Enterprise Rent-A-Car announced that it was launching its own motorcycle rental business, Motorcycle Rental by Enterprise.
For now, the business is limited to one location in Las Vegas, and Motorcycle Rental by Enterprise offers only a small selection of Harley-Davidson motorcycles. Presumably if the Las Vegas experiment is a success, Enterprise could expand the concept to other locations.
If you are anything like me, you can’t wait to take a few laps around the new Circuit of the Americas (COTA) facility outside of Austin, Texas. The only purpose-built GP course in the United States, COTA will host MotoGP for the first time ever this April, giving motorcycle racing fans three races in the United States this year. Taking a few laps on this 20-turn circuit will be difficult though, as COTA offers only a limited-number of dates for track rentals, and more importantly, the going rental price is $50,000 per day (lunch included). Ouch!