Bad news from San Francisco today, as we learn that Alta Motors has ceased business operations, effective immediately, sending the company’s staff home as the electric motorcycle manufacturer looks for future funding.
Talking to an anonymous source, Asphalt & Rubber has been told that Alta Motors is in the midst of a strategic wind down, as it looks for an outside acquisition or investment.
Good news from Alta Motors, as the San Franciscan company is sizably dropping prices across the board on its lineup of Redshift electric motorcycles.
The price changes for 2018 affect the Redshift MX (motocross), Redshift EX (enduro), and Redshift SM (supermoto) models, with MSRPs that align these machines much closer in price when compared to their established thermic counterparts.
As such the new pricing is as follows: 2018 Redshift MX ($10,495), 2018 Redshift EX ($12,995), and 2018 Redshift SM ($13,495) – which means that these prices are dropping by several thousands of dollars (the MX model takes a $5,000 price decrease, while the SM is $2,000 cheaper than before).
News from San Francisco tell us that Alta Motors has begun production on its electric supermoto, the Alta Redshift SM. We have been waiting a long time for this powerful electric supermoto to come to reality, ever since we rode the prototype model waaaay back in 2011.
The Redshift SM is Alta’s second model, as the motocross-focused Redshift MX started shipping to customers in late-2015, and was the company’s first electric motorcycle out of the starting blocks. The first street-legal model from Alta, the Redshift SM will cost a pricy $15,495 MSRP.
Rumors of street-legal enduro model, and possibly even a street-tracker bike have been coming from San Francisco as well, as Alta is ramping up its production after closing a $27 million round in funding earlier this year.
Today’s news means that Alta dealers and pre-order customers can expect Redshift supermotos on showroom floors around Labor Day.
Your weekly two-wheeled podcast addiction continues with Episode 30 of the Two Enthusiasts Podcast. This installment sees us discussing three different powertrains, the motorcycles that they power.
First up is Harley-Davidson’s new Milwaukee-Eight engine, which will power its Big Twin touring models for the 2017 model year. We then turn our attention to Ducati (no surprise there), and discuss the seeming return of the air-cooled Ducati Monster, which was spied last week.
We finish the show with a lengthy debrief on the Alta Motors Redshift MX, as Quentin and I had previously spent a day riding this electric dirt bike in the mountains near Portland, Oregon.
As always, you can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!
Last week I was down in California, mostly for the World Superbike round at Laguna Seca, but also to replace a dead hard drive on a server named Heather, and for the Arai Corsair-X helmet press launch. It was a busy week, to say the least.
I was lucky though to stop be and see the folks at Alta Motors, the ranks of whom have swelled greatly since I was last there, as the company is readying itself for production and is soon moving to its new facility for that very purpose.
It might be too early to talk about 2016 model year motorcycles, but the RedShift SM is definitely a bike I am eager to see in its production form, since the prototype definitely impressed me…all the way back in 2011.
Alta seems just about ready to deliver on its “faster than gas” marching orders, and they have been quietly letting friends and family ride their pre-production units at the shop.
One such person was Jon Bekefy, a stalwart of the motorcycle industry, and no stranger to electric motorcycles, having recently worked for the now defunct Mission Motorcycles.
Equipped with a RedShift SM, a helmet cam, and a microphone…good things ensue. We imagine soon-to-be RedShift owners will have similar reactions once they get their bikes. Enjoy the video, after the jump…and Jon, do you really kiss your mother with that mouth??!
I was just in the BRD Motorcycles office the other day, and managed to get a glimpse of a near-production version of the startup’s RedShift supermoto/motocross platform. A more refined version of the prototype I rode in December 2011, though fundamentally and visually a very similar machine, we here at Asphalt & Rubber are eagerly awaiting the release of these lites-class bikes.
Unfortunately for my brief tour, the BRD team took away my phone, and gave me only vague responses to my questions about the RedShift in exchange. I can’t fault them on either account — the San Franciscan company doesn’t mess about with the “spy photo” nonsense, and would rather comment on realities, rather than push marketing hype.
CEO Marc Fenigstein did say that the company would have some announcements very soon though, which I would presume to be about additional company funding, which in turn leads to more concrete delivery dates of production bikes. Of course, time will tell on that.
However, one of those announcements might have been leaked out in one of the company’s job postings though: a cheap, powerful, affordable electric scooter for 2015.
During our chance to ride the BRD RedShift SM prototype, Wes Rowe was on-hand to document the event with photos and video. Sidelined by legal technicalities at Infineon Raceway (damn lawyers), Wes still managed to grab enough footage from outside the fenced-in perimeter of the karting track, and made this short promo video of the BRD RedShift SM. A day choked full of journalists, investors, racers, and extremely curious petrol heads, my time on the RedShift was short, but very intriguing.
Considering that BRD hopes to be delivering bikes to customers this time next year, the RedShift SM is already a very polished machine. Still true to its prototype name though, we had some technical issues during the test, but because electrics are powered by software, not mechanics, the team was able to clear the blue screen of death, and smooth out the lurching issue we encountered. What would have taken weeks in re-tooling and machining, was accomplished essentially overnight. Is the power of the electric drivetrain sinking in yet people?
Pay no attention to the no-talent internet hack at the 1:20 mark. No one really likes him.
It is a rare opportunity when a journalist gets to swing a leg over a prototype motorcycle. Virtually assured by definition to have perceivable flaws, effectively all the companies in the motorcycle industry prefer to keep the public and media at arm’s length until they have massaged their work into something that is ready for primetime consumption. Testing the BRD RedShift SM electric supermoto at Infineon Raceway today, we could attribute our good fortune to the fact that BRD Motorcycles (faster-faster.com) does not subscribe to the motorcycle industry’s status quo.
Conversely, we could also just as easily say that the boys at BRD are easily crazy enough to let a couple moto-journalists test the only existing example of what nearly a million dollars in motorcycle technology builds you, and the fact that those journalists are online blogger internet nerd types, well that just proves BRD’s insanity, right?
That notion of craziness comes almost without question though, as you would have to be crazy to think that you can take on the major OEMs in their own backyard. You would have to be crazy to give up the security of your day job to start a new venture in the worst recession since the 1930’s, crazy to convert your successful existing business into a risky startup, crazy to spend your accumulated life savings so every dollar raised goes into the company’s shared vision.
There is something crazy about what is going on with a small motorcycle startup in the San Francisco Bay Area, and as I not-so-prudently signed my life away on the test ride disclaimer today, Asphalt & Rubber got to see what manifestations BRD’s farce had produced since we last saw the BRD RedShift SM in August of this year.
After several months of testing and refining the BRD RedShift electric motorcycle, pricing and technical specifications from BRD Motorcycles has just graced our inbox. Wanting to make sure the BRD RedShift SM & RedShift MX lived up to the company’s hype, BRD has been reluctant to quote exact figures and prices until the San Francisco startup was confident it could back up those announcements with actual product performance. True to our prediction at the time of the BRD RedShift SM’s launch, the MX version will come with a $14,995 price tag, while the SM supermotard will tack on an extra $500 for a $15,495 MSRP.
Making 40 peak-horsepower, the BRD RedShift touts 250cc bike specs, especially with its 260/265 lbs (SM/MX) curb weight for street use (headlight and switchgear). In racing trim, both the SM & MX shed an additional 10 lbs. Because of the interest being generated in the police-style model (RedShift PD), BRD will make the model available with its more robust tail section, hard luggage, and more powerful electrical system for powering electrical components. These added components add an additional 35 lbs to the RedShift’s base weight, though the PD model is expected to be the company’s best selling model, as public and private fleet vehicles are increasingly pressured to include electrics into their vehicle pools.
After launching its electric equivalent of a 250cc four-stroke supermotard, A&R spent a little quality time with the BRD RedShift SM at its future production facility in San Francisco. That’s right, not only is BRD hoping to tackle gas bikes head-on (we hear they only want to race in gas events), but the company, thanks to some clever design work, will be producing its electric motorcycles in the otherwise expensive SF/Bay Area. Instead of using a chassis architecture that would require hand or machine welds (the latter being far more expensive to setup for small production), BRD is using a combination of a casting and milling build process to create a motorcycle frame that is dependent more on machine operation, than worker labor. This means labor costs will be low, and production is limited only by how many milling machines the small startup can keep running at anyone one point in time.
Looking at the photos, you will have a hard time finding a weld on the RedShift’s frame, as the four pieces that make the main chassis are designed to be bolted together. Replacing what would normally be a single-cylinder thumper, BRD’s bright orange 5.2 kWh battery pack is exposed for aesthetics, and in conjunction with the powder blue and avalanche white bodywork, the overall livery hints at the Gulf Racing color scheme, without screaming it. At 40hp and tipping scales allegedly at the 250 lbs mark in its current form (we hear word it actually weighs less than 250 lbs at present), BRD thinks there’s more weight to be lost in the bike as the company refines the motorcycle for production.
The BRD RedShift SM is wearing prototype wheels from OZ Racing in these photos, which are made from forged aluminum, and reportedly are so light as to be practically buoyant. Overall the fit and finish of BRD’s pre-production model looks very nice, and as long as the SF company can keep that kind of build quality in its final product, it should be off to a strong start. Due to hit the streets before the KTM Freeride makes it stateside, it will be interesting to see if Zero can put out an offering next year to match the claimed performance specs from the RedShift. Similarly, it will be interesting to see if the Brammo Engage will make its debut with its six-speed gearbox by that time as well.
At a rumored $15,000 a pop, the price tag is hefty compared to gas equivalents, but that hasn’t kept orders from flooding BRD”s offices the morning after the RedShift’s launch last week in San Francisco. For those craving more photos of the BRD RedShift SM, we have 24 hi-res shots waiting for you after the jump.