Posting the fastest time of the official World Superbike test in Portugal, Jakub Smrz was the fastest man at Portimao. A feat in its own right, Smrz’s accomplishment is compounded by the fact that the Portuguese track saw three days of continuously changing weather. In a climate that kept the bikes off the track, and the riders bored in the garages, Jonathan Rea and Eugene Laverty rounded out the fastest three riders at Portimao, with times set also on Wednesday afternoon. The first day was fair, though conditions worsened greatly overnight, making Thursday morning entirely unappealing for test laps. Luckily, Friday dried out through the afternoon, but no one was able to best Smrz’s early mark of 1:43.503 during the testing sessions.
All too often winter testing provides plenty of data for the teams and riders, but not nearly enough for journalists and fans who wish to prognosticate. While teams might focus on a certain sector during one lap and another the next, they hide their own flaws and keep their best performances to themselves. Combined with poor weather conditions, a rider sitting out to recover from surgery (Chris Vermeulen), and an entire team testing at another location, the WSBK winter test leaves very little actual story to tell before the start of the racing season.
Auditel (the Italian version of Nielson), is reporting that MotoGP TV ratings were up during the German GP, which coincidently was also the venue for Valentino Rossi’s return to motorcycle racing. The loveable Italian rider is more popular than pasta in his home country, and with Rossi back in the premiere class, MotoGP’s ratings got a big shot in the arm. Reporting 5.5 million viewers during the German GP, Auditel estimates that nearly 43.5% of Italian TV viewers were watching the GP. Warning, spoilers after the jump.
TV ratings for the Dutch TT at Assen are in for the Italian TV market (one of the largest markets for MotoGP), and once again they show a decline in MotoGP’s allure without Valentino Rossi. With 2,579,000 viewers, making up 16.79% of the total television audience, MotoGP in Holland attracted only half the audience from last year’s event (5,249,000 viewers, 31.69% of the total television audience). With a similar trend in 125GP and Moto2, some in the Italian press are calling for Dorna CEO Carmelo Ezpeleta’s resignation, as these ratings are surely a sign of the sport’s demise.
The British GP was the first full GP weekend without The Doctor present to charm the television with his media moxie (did we mention his crash was “worth” $8 million?), and as such we get our first glimpse into what the repercussions are for MotoGP with Rossi out of commission. Checking TV viewership, MotoGP’s stop at Silverstone saw a 20% decline in total viewership when compared to the last two GP’s at Jerez and Le Mans. The result is that advertisers in some markets are asking the local stations that cover MotoGP to readjust there viewership claims and media rates to account for the loss of audience.
For twelve years in a row, Arai Helmets has topped J.D. Power & Associates motorcycle helmet rankings for customer satisfaction. This is important because J.D. Power also found that highly satisfied owners are more likely to buy their brand of helmet again (that’s a no brainer, right?). The kicker though is that the likelihood of a repeat customer is nearly 10x more likely when they are highly satisfied with their helmet. In a world where it’s cheaper to keep an existing customer than to find a new one, a 10x multiple is a staggering figure on how product quality plays into a company’s sales and growth strategy.
J.D. Power and Associates has completed its 2009 Motorcycle Helmet Satisfaction Study, and the results are in. In their research, J.D. Power & Associates measures the overall satisfaction of motorcyclists with their new helmet in three key factors:
design and styling
These three factors are then marked into 11 attributes: