Tag

range

Browsing

Harley-Davidson has been slow to release concrete details on its Livewire electric motorcycle, and to be honest, today is no different.

This is because the Bar & Shield brand remains mostly mum on the hard specs that we crave, but with today’s release, we do see that the Harley-Davidson Livewire is stacking up better than many had once thought.

The reason for this is two-fold. One, Milwaukee continues to finalize the specs on this highly anticipated machine. And two, Harley-Davidson is getting closer to its summer launch and is building its marketing momentum.

However you look at it though, today marks another garment removed in this two-wheeled strip tease. We hope you have your dollar bills at the ready. We still have a few months more to go.

Rewind a few years ago in the electric segment of the motorcycle industry, and you found a landscape where manufacturers published wildly inaccurate numbers relating to speed, range, and power. The situation of over-promising and under-delivering was so bad, virtually any figure quoted, whether it was made with the best or worst intentions, was immediately called into question. The issue of course stemmed from the fact that OEMs were unable to deliver motorcycles with specifications that were remotely acceptable to a savvy motorcycle market. 20 mile ranges? 15hp available continuously? 60 mph top speeds if you’re downhill, tucked in, have a tailwind, and add five to the speedo’s reading? Yup, those were the good old days.

As the industry matured, so did our expectations, and it looked like some sanity was going to come to fruition as the MIC began pooling interest on developing a standard to rate the various performance specifications of electric motorcycles. An industry group setup to look after the best interests of the OEMs and other business in the motorcycle industry, you only need to follow the cash to see whose best interests are really being served by this group.

So, it should not surprise us then that the latest “standard” from the MIC, which establishes criterion on how the highway mileage of an electric motorcycle should be rated, is doing a downright scandelous disservice to consumers and the industry itself, as the proposed standard massively overrates the highway range of electric motorcycles.

The Motorcycle Industry Council (MIC) has taken it upon itself to establish a new standard on how to gauge the range of electric motorcycles. Since their entry into the market, we’ve seen some interesting performance claims from electric motorcycle manufacturers — some more misleading than others. Doing a little self-policing, the MIC has stepped in and established a universal standard that will attempt to quantify the real-world range of electric two-wheelers.

This news is important for two reasons, with the first being the obvious need of some sort of apples-to-apples comparison between the electric motorcycle brands, and the MIC’s desire to intervene on the nonsense occurring in this space before things get really out of hand.

The other major takeaway from this news is perhaps more subtle, as the MIC’s interest in regulating electrics is incredibly telling of what’s coming down the pipe from the major OEMs. A group comprised of executives from the largest US motorcycle brands, one has to wonder why this organization would be interested in regulating this budding segment in the motorcycle industry, that is unless it was setting the groundwork for OEM involvement in the E2V space…and boom goes the dynamite.