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Rajiv Bajaj

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In what has to be one of the most protracted business arrangements in motorcycle industry history, Triumph and Bajaj have finally officially announced the signing of their non-equity partnership to make motorcycles together.

The plan is exactly that, a long-term plan to jointly create mid-sized (200cc to 750cc) motorcycles for the Triumph and Bajaj brands, using the strengths of both companies.

While both parties will be bringing resources and expertise to the table, Triumph and Bajaj will extract very different things from their new relationship.

Americans probably can’t place the name “Rajiv Bajaj” when they hear it, though his last name should give you a clue. As the Managing Director of Bajaj Auto, Rajiv Bajaj is in charge of one of the largest motorcycle brands in the world.

As we learned yesterday, Bajaj is one of the many firms vying for ownership of Ducati Motor Holding – that is of course assuming that the Volkswagen Group actually sells the iconic motorcycle brand, which is a big “if” to make.

For Bajaj though, they seem fairly confident that Ducati will sell, and even more confident that the Italian brand will be part of their motorcycle portfolio. Talking to the Economic Times, Bajaj has hinted that his company was in the final stages of sealing the deal with Ducati.

Slowly but surely, Bajaj Auto continues to gobble up pieces of KTM’s stock. Taking its investment position now to just over 47%, Bajaj has acquired another 6.3% of the Austrian motorcycle manufacturer, and is projected to continue acquiring stock in the company.

The second-largest motorcycle manufacturer in India, Bajaj is also the second-largest shareholder in KTM, with KTM’s largest controlling position belonging to Stefan Pierer (KTM CEO) and Rudolf Knuenz (KTM Chairman of the Board), whose combined holdings come to just more than 51% of the company.