In what has to be one of the most protracted business arrangements in motorcycle industry history, Triumph and Bajaj have finally officially announced the signing of their non-equity partnership to make motorcycles together.
The plan is exactly that, a long-term plan to jointly create mid-sized (200cc to 750cc) motorcycles for the Triumph and Bajaj brands, using the strengths of both companies.
While both parties will be bringing resources and expertise to the table, Triumph and Bajaj will extract very different things from their new relationship.