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The story of Italian motorcycle companies falling into bankruptcy is not a new one, but Benelli’s version of the narrative is a strangely interesting departure from the norm. Let us explain.

Things apparently kicked off when Benelli failed to pay WP Suspension roughly €120,000 for suspension pieces. WP eventually took Benelli to court, despite the Italian company’s commitment to repay its debt.

An Italian court in Pesaro then declared Benelli bankrupt, and ordered the sum owed to be paid. Somewhere in this process, some of Benelli’s completed motorcycles were seized by a trustee, as collateral for payment.

This spurred Benelli’s Chinese owners, the Qianjiang Group, to release a statement after the court’s ruling, saying that the Italian brand is strong, and has ample cash on-hand to repay its debts (rumored to be in the €1 million range), and has already begun doing so.

Chinese motorcycle manufacturer Qianjiang Motor, which in 2005 acquired the Pesaro Benelli, is now investing an additional $26 million into Benelli to help revitalize the Italian brand.  Talking at a press conference two days ago, Qianjang General Manager Haimei Yan stated that “[although] we have not yet turned a profit in the budget, we are here to stay, and believe in the company.”