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Q2 2011

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It may be nearly the end of the year, but the Triumph Motorcycles Group has released its financials for the first half of 2011 (Q1 2011 & Q2 2011). Selling 48,684 units worldwide, Triumph saw a 7% increase in unit sales when compared to the first half of 2010. This sales increase brought an 11% boost in revenue, which totaled £312.4 million. Triumph attributes the sales and revenue boost to the incremental models that have been added to the range, like the Triumph Tiger 800/800XC and Triumph Daytona 675R.

The company’s operating profit also grew over the same time period, with earnings before interest and taxes (EBIT) growing from £15.1 million to £22.3 million. This 47% gain in income is quite the coup for the small British brand, which is showing strong performance in an otherwise horrible market. With the 500cc motorcycle market down nearly 50% from where it was before the recession, 2011 has similarly been doom and gloom, down nearly 7% worldwide, though the turbulent sales numbers do appear to be bottoming out.







Despite showing a rebound for 2011, and several brands posting strong growth over the past six months, industry-wide motorcycle sales in the United States grew only a modest 1.7% over the first six months of 2010. The news comes as Honda, Yamaha, and Kawasaki report continued sales decreases in 2011, and as the Japanese brands constitute a large portion of sales in the US, those losses have more than offset the record sales posted by smaller unit sellers like Ducati and BMW.







Ducati North America has posted its Q2 2011 sales figures, and business is apparently booming for the Italian company in the US, Mexican, and Canadian markets, as sales are up 61% in the second quarter of this year. Selling over 5,200 bikes to customers so far this year, Ducati North America’s year-to-date sales are also up an outstanding 63%. Helping drive the sales increases are the extremely popular Multistrada 1200 models and the new Diavel. Along with the already sales-topping Superbike 848 EVO and Monster 796, these models account for most of Ducati’s sales growth.







Harley-Davidson had some good news to report in its Q2 2011 financial report, as the Milwaukee company reports selling 53,599 units to customers in the US during the three-month period, and total of 83,396 units worldwide (120,642 units worldwide so far this year). These sales figures translate into a 5.6% sales increase worldwide, and an even more impressive 7.5% sales bump in the United States market.

While those increases might seem modest, CEO Keith Wandell’s restructuring efforts have clearly been paying off for the Bar & Shield brand as operating income was up 36.8% for Q2, while revenue was up only 18% to $1.34 billion. This is also the first year-over-year quarterly rise for unit sales that Harley-Davidson has seen since the Q4 2006. Read that last sentence again, but it’s sort of a big deal for Harley-Davidson.