Big sales growth numbers are going to be all the rage this year, as the motorcycle industry recoups lost sales during the pandemic, and we see a resurgence of people getting outside on two wheels.
So while the headline that Ducati is boasting a 43% increase in sales for the first six months of 2021, compared to the same time period as last year, sounds pretty impressive, the bar is pretty low.
If a motorcycle company doesn’t post double-digit sales figures for Q1 or Q2, now that is something worth talking about.
