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Q1 2015

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April 2015 was the best sales month ever for Ducati Motor Holding, with the Italian firm delivering 7,309 units to customers. This figure is up 29% compared to last year, and tops Ducati’s previous best month ever by 800 units (April 2014 with 6,500 motorcycles).

Why the sudden spurt in sales for the Bologna Brand? We have two words for you: Ducati Scrambler. Unsurprisingly, the budget-priced Scrambler range is seeing a strong market response, and of course its getting some help from the all-new Ducati Multistrada 1200 and the Ducati 1299 Panigale line.

Harley-Davidson’s Q1 2015 sales reports are in, and the Bar & Shield brand is reporting a 1.3% drop in unit volume sales, despite posting a $4 million increase in net income over last year ($269.9 million in Q1 2015).

Equally surprising is that the increase in net income comes despite a $60 million decrease in revenue ($1.67 billion in Q1 2015), which Harley-Davidson attributes to the growing currency divide between the dollar and the euro.

Harley-Davidson is using the currency issue, which in theory drives up the cost of American products abroad and allows foreign producers to discount in the USA, as a reason to adjust its year-end sales forecast, which the company now pegs at 2% to 4%, rather than 4% to 6%.

Triumph Motorcycles America is reporting a record setting first quarter, which also included that highest single-day of retails sales ever (March 31st).

Because of this, triumph says that in the 500cc+ on-road & dual-sport categoies the British marque is the top-selling European brand in North America.

Although triumph isn’t talking concrete figures, the company does say that sales for Q1 2015 were up 16% over last year’s numbers.

The brand does say that this most recent quarter’s sales success marks the 13th such quarter, out of the past four years (16 quarters), which year-over-year growth.