Reports are coming in that Audi’s acquisition of Ducati is all but done, and just needs to the ink to dry. With the announcement of the purchase expected to come next week (Wednesday if you believe some reports), the German manufacturer has reportedly finished its due diligence on the acquisition, and found no major obstacles to the purchase.
With previous reports going back and forth as to whether Audi (read: the Volkswagen Group) would purchase only a controlling interest in Ducati Motor Holding, or would completely buyout Investindustrial’s 70% stake in the Italian motorcycle manufacturer, other reports are now saying that Investindustrial is only interested in talking to Audi about the acquisition.
According to Italy’s Correrie di Bologna, the Volkswagen Group has made a €750 million bid on Ducati Motor Holdings. Just shy of Investindustrial’s reported €832 million asking price on the Italian motorcycle manufacturer. Reports are also saying that Volkswagen’s due diligence process has uncovered that Ducati has less debt on its books than previously thought (previously rumored to be in the €200 million range), and that the €750 million offer would nearly double Investindustrial’s initial purchase price of the Italian company.
Said to have until the middle of April to make an offer, the Volkswagen Group’s current proposal is lower than the €850 million originally rumored earlier this month. Despite it being less than Investindustrial’s initial valuation of €1 billion, the deal is said to be close to finalization, with Italian politicians and union members weighing in on the prospect of German involvement with the Italian brand.
It has been almost a year now since we broke the news that Ducati Motor Holding was up for sale, and I still can’t tell if the appropriate metaphor for the ongoing acquisition is a game of musical chairs or Russian roulette. Vying for a seat or putting the chamber to its temple, our latest contestant in “Who Wants to Buy Ducati” is Audi, the four-ringed German car manufacturer. Reported to have a right of first refusal, Audi allegedly has until mid-April to finalize a deal with Investindustrial (Ducati’s main investor) to buy Ducati from the Italian investment group.
Though Ducati sold over 40,000 motorcycles in 2011, the Italian company has roughly €800 million in debt on its books. This means that any company interested in buying Ducati would have to assume the Italian company’s debt onto its own books, which changes the actual purchase price of Ducati dramatically. For its part, Audi is rumored to be making an offer in the €850 million range, which would put the actual purchase value of Ducati at over €50 million, and could put as much as €100 million on the table for Investindustrial to take.
If Moto Morini was a household dog, someone would have taken it out to the backwoods and put the damn thing down already. Yet, Administrators in charge of handling the bankrupt company’s assets are gearing up for yet another attempt to auction the brand, building, anything in order to get some euros back for Moto Morini’s creditors. Set to take place on July 19th, the auction aims to sell the company and its premises for €4.65 million (down from €5.5 million), but will strike a deal on the assets for a cool €1.95 million (also down from €2.6 million). Will this make a difference? Probably not.
Bear with us on this one, as it’s a bit convoluted. Bridgepoint Capital, a private equity firm based out of London, owns Spanish company Dorna Sports SL. Dorna, which as you might recall is the media rights holder and promoter for MotoGP, the motorcycle Grand Prix World Championship that we all know and love. Meanwhile World Superbike is owned in majority by Swiss company Infront Sports & Media, and in minority by the Italian-born Flammini brothers, with the latter group still handling WSBK’s media promotion.
Now according to reports, Infront Sports & Media is up for sale, and one of the three alleged bidders is Bridgepoint Capital (circle back to the second sentence in the first paragraph if you got lost on the way here). This means that potentially the twice-removed owner of MotoGP could potentially own a controlling stake in the Championship’s rival series: World Superbike. There are still a number of “if’s” in whether Bridgepoint will come through as a buyer on Infront Sports & Media, but ownership of both series by the same party, even at a removed distance is worth some general discussion.
As Moto Morini marches closer to its April 13th auction date, a new potential buyer has come out of the woodwork for the troubled Italian company. Thomas Bleiner, an Austrian entrepreneur, has his eyes set on the Moto Morini facility with an interesting idea or two up his sleeve.
The proposal for the purchase is expected to be an interesting one, as Bleiner and his partner Gianni Farneda plan on making the dollar and cents of the deal work by installing a 1.1 megawatt photoelectric power system on the roof of the Bologna facility. Bleiner and Farneda have been heavily involved in the solar industry, developing a new photoelectric paint that uses nano technology.
Bleiner and his group believe they could have the factory up and running as early as June with at least eight employees returning to work. With the Granferro and Corsair lines seemingly to be ready to roll, Bleiner says the company could even make a November EICMA appearance. If this sounds a bit too good to be true, then perhaps it is, as Bleiner and his partners have yet to actually submit a bid to Moto Morini’s receiver, despite making the rounds to the Italian magazines and newspapers about their intent to purchase the brand.
There has to be a bevy of high-fives going on in Milwaukee right now, as Harley-Davidson has finally unloaded MV Agusta from its holdings (we broke the news on the purchase earlier this morning). Harley-Davidson bought MV Agusta for $109 million back in 2008 (most of which was bad debt), and now just a little over two years later is making a tidy profit of…well, nothing. After wiping the books clean, investing in new infrastructre, and getting MV Agusta back on track with an all new model line-up (with a bike on the way), Harley-Davidson saw a paltry sum of €1 cross its desks. Harley-Davidson shares are down 3.5% as of this writing.
Instead Harley-Davidson is calling things even with the Castiglioni family, who would have seen a stock pay-out had the company exchanged hands with another buyer, like TPG for instance. The Castiglioni’s stock was worth somewhere between €20-€30 million, and now with 100% ownership, the Italians are free to once again run MV Agusta into the ground, just like they did leading up to 2008.
Harley-Davidson & MV Agusta press releases are after the jump. One interesting point of note that taking the helm of MV Agusta is former Ducati General Manager and Chief Engineer Massimo Bordi. Bordi was once offered the job of CEO at Ducati, but turned it down, and the position was filled by Gabriele del Torchio, Ducati’s current CEO. Bordi’s last item of business at Ducati was trying to sell the Italian brand to Harley-Davidson, which makes for some good irony in today’s announcement.
UPDATE: The deal is now done, with Harley-Davidson issuing a press release.
Expected to be closed within hours, Harley-Davidson is on the verge of selling MV Agusta to Claudio Castiglioni. Castiglioni was able to leverage the purchase of MV Agusta by using the funds that would have been generated by his stock buy-out, which is rumored to be between €20 – €30 million. Castiglioni is today’s big winner in the deal, as the Italian is basically buying back the company he sold to Harley-Davidson for pennies on the dollar, while Harley-Davidson is left holding the tab on a hefty purchase price and cash infusion into the Italian company.
After getting his first offer to purchase Moto Morini rejected by the local unions, Paolo Berlusconi looks to have overcome the setback, and could finalize the purchase of the other Bologna brand by as early as next week. This news comes after provincial administrators called an emergency meeting, which resulted in some concession by Berlusconi.
At the center of the controversy is the number of workers Berlusconi will keep on at the Bologna-based plant. According to reports, this number has been increased from 20 to 26, out of total of 57 workers who worked at the plant before it entered into receivership. This concession does not come without consequences though.
MV Agusta has issued a press release stating that the Italian brand has seen a 50% increase in unit sales the last three months when compared to the first quarter of 2009. Unfortunately Asphalt & Rubber has no way of verifying if these numbers are accurate, but their release is certainly well-timed with the added talk in the business world surrounding MV Agusta’s divesture from Harley-Davidson.
Was Harley able to turn the brand around? Are the new F4 and Brutale selling like hotcakes? Or is this carefully seeded information to help a deal along? Only time will tell. Photos of the new MV’s after the jump.
Paolo Berlusconi, brother to Italian Prime Minister Silvio Berlusconi, is rumored to be making a play for MV Agusta as Harley-Davidson continues to look for a purchases of the iconic Italian brand. According to Motociclismo, Berlusconi’s name continues to be mentioned in the same sentence as the Italian company, as the purchase would play well into Belusconi’s holdings in scooter manufacturer Garelli.