It seems every couple months we have to report on the changing landscape in the moto-journalism realm, as the motorcycle industry continues a heavy churn with its constant state of flux and never-ending evolution (or lack thereof).
So far, we have seen a massive shakeup of Bonnier’s motorcycle titles, including Cycle World going to a quarterly format and Motorcyclist publishing every-other month format, while closing titles like Sport Rider and consolidating titles like Bagger and Hot Bikes.
We have seen The MAG Group (which is going through its own bankruptcy proceedings right now) close the doors at Motorcycle-USA, and also sell Cycle News to the motorcycle industry’s top advertising network.
We have also seen RideApart sold to media conglomerate Motor1 (and recently lost its Editor-in-Chief), Vertical Scope’s Motorcycle.com just lost its #1 and #2 leaders, Canada Moto Guide (the largest online publication in that region) has switched ownership, and internet upstart Rider’s Domain (owned by Jake Wilson) just let go of a significant part of its content and editorial staff.
It has been speculated in the motorcycle community for quite some time now, and the day has finally come, as the Bonnier Motorcycle Group (BMG) announced today that it is ceasing production of Sport Rider Magazine.
The news about Sport Rider comes wedged into a larger announcement, which involves BMG restructuring its motorcycle publishing and sales departments “in order to deliver more specialized content and provide better solutions for the motorcycle industry to engage with enthusiasts.”
An accomplished 24 year run comes to a close this March as IronWorks Magazine, a publication dedicated to Harley Davidson fans and custom motorcycle enthusiasts alike, prints its last issue.
IronWorks Magazine was started in 1989 by Dennis Stemp and his wife Marilyn, with the intention of producing a publication that would provide information about custom motorcycles that could not be found through other media, word of mouth or at the local shop.
The announcement came as publisher Hatton-Brown, which acquired the magazine in 1995, decided that the medium shift to digital publications combined with the costs for traditional print were not advantageous enough to continue.