Big moves continue at the Bar & Shield brand, as Jochen Zeitz has been named as the permanent replacement to Matt Levatich, dropping the “interim” part of his title as President and CEO of Harley-Davidson, effective immediately.
The move isn’t too much of a surprise for Harley-Davidson, as Zeitz was always a front-runner for the positions, after he took the temporary assignments over two months ago.
Coming closely after the news that Harley-Davidson would drop the “More Roads” business plan for a new corporate strategy, dubbed “The Rewire”, the American motorcycle maker is returning to a position that more closely follows where it was before Levatich took the helm.