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For being a motorcycle mega-brand in his own right, Valentino Rossi has been slow to adapt to this crazy new thing called the internet. A series of tubes, the internet has been a remarkable breakthrough on a variety of levels, changing the paradigm of how we eat, sleep, and waste our lunch breaks at work. Helping teenage girls gossip about their latest crushes, aiding in the massive distribution of pornography to middle-aged men who hide in their basements from their wives and children, and allowing no-talent journalistic hacks to masquerade around as proper motorcycle journalists, there is literally no telling how the internet will change our lives next, and what industries it will turn on their head.

Well get ready for another shockwave ladies and gentlemen, as the G.O.A.T. himself, Valentino Rossi, has hopped on this interweb bandwagon with full 0 & 1 force, first by finally creating his own official website, and now by signing up for a thing called Twitter. Tweeting, twatting, twittering so far in only Italian, Rossi was one of the last hold-outs of MotoGP riders to embrace the micro-blogging service (Randy de Puniet just got on Twitter this week too we might add. Thanks Lauren). Rossi’s move is sure to create a stir with the VR46 crowd, as his legion of fans can now take time out from their busy days of lathering neon yellow paint all of their bodies, and hang onto every one of Rossi’s 140 character messages.

So far, Rossi has tweeted about go-karting, his injured finger, and traveling to Melbourne. We wait with bated breath to see what photo the nine-time World Champion first tweets from his account. Bellissima.

After winning the MotoGP Triple Crown: The Rider, Team, and Manufacturer Championships, the factory Yamaha team finds itself in a difficult position looking for a title sponsor for next year. After Valentino Rossi’s departure to Ducati Corse for the 2011 season, Fiat, the team’s sponsor from 2007 until recently, dropped the Yamaha squad after its loss of the Italian rider (Fiat had long been associated with Yamaha because of the company’s desire to woo Rossi into the Ferrari Formula 1 team…that and the Italian helps sell the Italian made cars).

Perhaps under-appreciating the value of having Rossi on board a Yamaha bike in 2011, the tuning fork brand has now been left scrambling for a marquis name to help foot the bills for the next season. Despite having the reigning MotoGP World Champion Jorge Lorenzo and Rookie of the Year Ben Spies, deals with Petronas, Telefonica, and AirAsia have failed to materialize, despite lengthy rumor, meaning Yamaha’s corporate Blue/White livery might be spotted in Qatar (something reserved usually for non-sponsored wild card riders).

Unveiled this weekend in Madrid, Paris Hilton was on-hand in her pink, blue, and white skin tight set of leathers to help promote her latest business endeavor (her words, not ours): Team SuperMartxé VIP by Paris Hilton. While we generally hate everything about Paris Hilton, and even try to avoid staying in Hilton hotels just for good measure, we do have to say one thing: this weekend’s launch of the SuperMartxé VIP by Paris Hilton Team is arguably the largest team launch in history of GP racing (in one of the worst economic climates ever for the sport)…and that includes the upcoming Wrooom launch of Valentino Rossi and Ducati Corse.