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Harley-Davidson Sold 2,500 Pan Americas in the USA Last Year

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The debut of the Harley-Davidson Pan America 1250 was the headline event from 2021 - with the Bar & Shield brand offering its first motorcycle that truly deviated from the company's cruiser lineup.

An integral part of Harley-Davidson's "Hardwire" plan to restructure the company for the future, the Pan America 1250 is a conquest bike for the American bike-maker, with an eye on scooping up some sales from rival European brands.

Was it a success? That depends on whom you ask. American publications certainly seemed to think so, with the Pan America 1250 taking top honors in several of their shootouts last year. Meanwhile, the European press was less-enthused.

We will let you decide if home-team bias, on both sides of the pond, are at play there. For our money, we'd put the Ducati Multistrada V4 S in our garage before the Harley-Davidson Pan America 1250, but reasonable minds can easily disagree on this thought.

Shootouts don't balance the account's books however, and for the bean-counters, the true measure of a motorcycle's success is on the showroom floor.

To that end, Harley-Davidson sold just over 2,500 units of its Pan America lineup in the USA last year, according to our Bothan spies.

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Recall

Harley Recalls Pan America & Sportster S Models for Dash Issues

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If you have a Harley-Davidson Pan America 1250 or Harley-Davidson Sportster S in your garage, then your bike likely needs to head back to the dealership for this latest recall from the Bar & Shield brand.

Affecting 3,917 motorcycles, the recall from Harley-Davidson centers around the the instrument cluster, which may not display the speedometer and neutral indicator at startup when the module is below freezing temperatures.

Because of this issue, these motorcycles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 123, “Motorcycle Controls and Displays” and need to be recalled and fixed.

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Rumors

The Harley-Davidson Pan America 1250 Will Start Around $17,000

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As we get closer to the debut of the Harley-Davidson Pan America 1250 for the 2021 model year, information about this adventure bike is making its way into Harley-Davidson’s various channels, which means it’s making its way into the ears of our Bothan spies.

First reported on the Brap Talk motorcycle podcast, our initial news is that the Pan America will debut at a fairly affordable price for the category, starting around the $17,000 mark.

With all the bells and whistles installed, the bike is still expected to be a sub-$20,000 machine, which makes it one of the more affordable luxury ADV bikes on the market.

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Dirt

Harley-Davidson Pan America 1250 Will Debut on February 22nd

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The long wait is nearly over, as the Harley-Davidson Pan America 1250 will finally get its production debut on Monday, February 22nd, 2021 – the Bar & Shield brand tells us (they will “preview” the bike, yet again, on January 19th).

Accordingly, this date will end what will be an almost three-year tease and wait process from the American motorcycle company, as the first Pan America concept broke cover in July 2018.

Since that time, Harley-Davidson has “let go” of CEO Matthew Levatich, and swapped its “More Roads” plan for the current “Rewire” scheme that has seemingly killed many of the diverse models once announced by Harley-Davidson.

The ADV project remains though, if for no other reason than it was the furthest along in Harley-Davidson’s portfolio by the time that current CEO Jochen Zeitz came onboard.

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Bikes

The Harley-Davidson Pan America Will Make 145hp / 90 lbs•ft from Its 1,250cc Engine

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Continuing their glacially slow trickling of information, Harley-Davidson has sprinkled a couple more details to us about its upcoming Pan America motorcycle.

Expected now in late-2020, the Harley-Davidson is an American v-twin adventure-tourer, which the Bar & Shield brand hopes will attract new blood into its cult of two wheels.

At the core the machine, is a 60° liquid-cooled v-twin engine, which Harley-Davidson is giving some specs about at EICMA.

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Rumors

Harley-Davidson Pan America & Streetfighter Spotted in the Flesh

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Our Dutch friends at Nieuwsmotor just sent us these images, which show two of Harley-Davidson’s new street model prototypes. The bikes are the adventure-touring focused Harley-Davidson Pan America model, as well as the sport-aspired Harley-Davidson Streetfighter.

Both bikes are shown on what seems to be a trade show display booth, designed to highlight the aftermarket parts available from Harley-Davidson for the models. But, the reality is that this is the first time that these models have been seen in the flesh, free from their (photoshopped) press photos.

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A&R Pro

The High Fives Heard in Milwaukee

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There were high fives heard all over Milwaukee last week. Reading the headlines and stories that came from Harley-Davidson's Mega Monday announcement, one could only conclude that the American icon was back. They did it. They were showing signs of life again. Boomshackalacka.

No one saw an adventure-touring bike with knobby tires coming from the Bar & Shield brand, and the idea of a sport bike from Harley-Davidson seemed inconceivable just over a week ago as well.

Milwaukee even impressed with its more "core" offerings, with the Harley-Davidson Custom being perhaps the first cruiser we would want sitting in our garage. It looks gorgeous, and is just sporty and modern enough to be "a real motorcycle" in our eyes...we think.

Let us too not forget that the iconic American brand is poised to lead the motorcycle industry with the first full-size, production, electric motorcycle from an established OEM. Stodgy, old, conservative Harley-Davidson will be an industry-leader this time next year, with its Livewire machine. Crazy.

Sprinkled into the news was a look at Harley-Davidson's lineup of electric vehicles, which creates a pathway for non-riders to become diehard Harley-Davidson enthusiasts.

Harley-Davidson talked about its plans abroad; its desire to make entry-level / price-point motorcycles; its goal to add more riders, from more diverse demographics; its plans to add another engine platform that would range from 250cc to 500cc in displacement, and power bikes for the American, European, and developing markets.

Oh yes, there were certainly high fives heard all over Milwaukee last week, but it wasn't because everyone was talking about all of this information that Harley-Davidson sprung on the motorcycle industry.

Instead, there were high fives in Milwaukee last week because no one was talking about Harley-Davidson's shrinking Q2 sales, or the fact that the company's stock price dropped 0.5% on the news.

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Bikes

Harley-Davidson Debuts ADV Concept Bike

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For as long as Asphalt & Rubber has been in business, we have never seen Harley-Davidson debut an actual new motorcycle.

Rehashing the same design ethos over and over again, Harley-Davidson’s “new” bikes each year fail to stray very far from their predecessors. This notion changes today, however.

Releasing a number of concepts for future machines, the Bar & Shield brand is showing signs of life. The concepts include electric motorcycles, e-bikes, a new roadster, a streetfighter, and even an adventure-tourer.

We will take a look at these machines in turn, but first up, let’s look at Harley-Davidson’s biggest surprise to us, its ADV bike, which is called the Harley-Davidson Pan America.

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