Don’t look now, but RevZilla has quietly launched its own motorcycle apparel line, under the name REAX.

The news has yet to hit the PR wires, but the new brand is featured on the RevZilla homepage, with 12 items (5 jackets, 4 gloves, and 3 pants) debuting for the product launch.

Almost two years in the making, RevZilla says that the REAX brand comes from the company’s experience selling and reviewing motorcycle apparel for the past decade. 

Drawing from the experience, and the bounty of customer feedback that they have access to, the REAX brand aims to bring quality motorcycle gear, at an affordable price point.

From the early indications so far, the REAX team has seemingly achieved that very goal. From the product photos, the pieces look well-designed, and come with minimal branding.