The Motorcycle Industry Council has tallied the numbers from 2014, and is happy to report that the US motorcycle industry grew 3.8% last year. Participating motorcycle manufacturers reported that 483,526 two-wheelers were sold in 2014, with growth across all sectors except in scooter sales. The off-road segment sold particularly well, seeing an almost 11% gain over 2013’s numbers, with 81,013 units going thru dealership doors. Dual-sport sales were up 3.6% with 34,497 units sold, while on-road sales were up a modest 3%, for 334,488 units sold. 2014 marks the fourth year in a row where the US motorcycle industry has grown, though today’s numbers are still a pittance to the industry’s figures from 2008 (pre-recession), of 879,910 units.
Normally when we talk about Husqvarna’s sales, it is about how the German-owned, Italian-run, Swedish-in-name-only brand is slowly collapsing in on itself like a dying star. Not so in 2012 though, as Husqvarna sales to dealers were up a solid 15.7% (10,751 units) over the 2011 figures (9,286 units). With numbers that sounds almost too good to be true, a closer examination of Husqvarna’s sales figures sheds some interesting facts. Without the introduction of the new models and the new on-road segment, Husqvarna’s 2012 sales would actually have been another disappointing posting. Clearly, Husqvarna’s new model strategy is helping move more units, but the company has yet to turnaround its shrinking off-road market.
The Motorcycle Industry Council is reporting that US motorcycle sales are up 7% in Q1 of 2011, with 102,547 units being sold in the year’s first three months. Leading the charge were scooter sales, which were up nearly 50% to 6,246 units, while on-road units were up as well, pushing 70,879 units in Q1 (a 6.9% gain).
Despite the strong numbers from on-road and dual-sport models, off-road vehicles did not fare as well, with ATV sales down 16% and off-road motorcycle sales down 5.5% (47,702 & 18,725 units respectively), making 2011 still a mixed bag depending on what side of the industry you are on.
Released in Italy today, Honda has taken the wraps off a concept drawing that shows a new crossover motorcycle, based off the VFR1200F. Super-imposed over the shape of the new VFR, this new concept rendering shows a largely reduced fairing, in anticipation of its more “adventurous” segment orientation. If rumors are to believed on the internet, the bike may not share the same 1237cc displacement as its sport-touring cousin, and instead will sport a middleweight displacement (800cc’s seems to be a popular number).
This new VFR is one (or two?) of eight new models Honda has said it will debut in Milan. One of the other rumored models is a 1200cc concept bike, which will reportedly be a 2012 model year motorcycle with Honda’s dual-clutch transmission, we’ll have to wait a bit longer to find out the rest of what Honda has in store for us.
The latest data from the Motorcycle Industry Council (MIC), suggests that the end of cascading motorcycle sales may be near. According to the MIC, the combined new unit sales for motorcycles, scooters, and ATVS during the past 9 months were down 40% from last year’s numbers. While still frighteningly low, these results show a 2% rebound in sales when compared to the first 6 months of 2009.