While trolling through the doldrums of social media, I stumbled across this advertisement from the New Zealand Transport Agency about speeding, and posted it to the A&R Facebook page. The message is typical, but the execution is masterful, and so I thought it prudent to post it here as well.

You would be hard-pressed to find a motorist who doesn’t travel a comfortable margin above the speed limit at times, and while we consider that offense a casual breaking of the law, this video reminds us that the consequences are potentially less casual. So the next time you’re doing a couple clicks over the posted MPH, give this ad a thought.