Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress. Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.
I imagine that for some, despite the business case to the contrary, a Husqvarna should always play well in the dirt, which seems to be the mantra with the folks over at Touratech. Taking Husky’s first true-born road bike, and baptizing it with mud, the Touratech Nuda-X-Cross looks perfectly capable going where the sidewalk ends. Shod with a set of knobbies, some purpose-built bodywork from Touratech’s line, and a new attitude, we dig what the ADV-touring parts company has done with Swedish brand’s latest offering. Not just a looker, Touratech intends on racing two Touratech Nuda-X-Cross bikes in the grueling Erzberg Rodeo, held in the Austrian Alps. Even that makes our street-bound hearts skip a beat.
Not too different of an analysis from the one I did regarding the Ducati Diavel, the business case surrounding the Husqvarna Nuda is all about extending brand attributes, reaching new demographics, and putting more volume into sales figures. While I will reserve judgment on what the Nuda 900 is as a motorcycle for when A&R actually gets a chance to swing a leg over one, the positioning and reasoning behind Husqvarna’s first true-blooded street bike can be analyzed by us before the Nuda hits dealership floors early next year.
A Swedish brand based in Italy and owned by German company, there can be little wonder as to why Husqvarna suffers from an identity crisis. When the small, but eclectic, dirt bike manufacturer was brought into the folds of BMW, many loyal to the Husqvarna brand wondered and were concerned about what was in store for the company.
If brand loyalists were waiting for the first shoe to drop, then surely the release of the Husqvarna Nuda 900 & 900R is that moment. A departure from a history of motorcycles that like to get grime under their fingernails, the Nuda 900 represents Husqvarna’s attempt at a pure-street offering — a move both Husqvarna and BMW hope will pave the way for more street models, and thus more sales volume. The positioning and branding of the Nuda 900 is also especially interesting, as adding a street dimension to the Husqvarna name is certainly a new dynamic to the brand, but how to do so with parent company BMW looking over one’s shoulder is another affair all together.
Our favorite German-owned, Italian-based, Swedish brand has released some more images of its Husqvarna Nuda 900 and Husqvarna Nuda 900R street motards, and also disclosed some of the bikes’ technical specifications in the process as well. Using a fully-revamped BMW motor, Husqvarna has altered the crankshaft to a 315º configuration, which the company says creates a more aggressive feel to the bikes’ power delivery. With these modifications, both the base model Nuda 900 and higher-spec Nuda 900R will make 105 hp and 73.8 lbs•ft of torque. Still listing the curb weight for the Nuda 900R as sub-175kg (385 lbs), expect the Nuda 900 to weigh-in a few kilos heavier.
Husqvarna’s foray into true-blue street bikes has unsurprisingly taken a two-pronged approach, as the Swedish brand has unceremoniously dropped photos of the base model Husqvarna Nuda 900. Sporting lower-spec components, and having a noticeably absent “R” missing from its nomenclature, the Husqvarna Nuda 900 is no doubt going to be Husqvarna’s more affordable version of the Nuda 900R. Though we can only discern the differences that are skin deep at this point in time, it would look like the base model sees the R’s Öhlins rear-suspension, Brembo monoblocs, and carbon-accented exhaust exchanged for lesser models.