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Nissan Motor Company is better known for its four-wheeled vehicle pursuits, so it might surprise you to see its name mentioned here on Asphalt & Rubber. To front load the answer to your most pressing question, no the Japanese marque is not getting into the two-wheeled universe.

However, Nissan has been doing some interesting work, ever since it took over the DeltaWing project. In a nutshell, the Nissan DeltaWing was a failed IndyCar replacement race car project that aimed to push the boundaries of light, aerodynamical, and efficient vehicle design.

It found new legs in the endurance racing arena though, and participated in the 2012 24 Hours of Le Mans — however it didn’t finish the iconic race, when a competitor crashed into it 75 laps into the race.

Nissan and the DeltaWing team have since parted ways collaboratively, but the Japanese car maker has clearly learned something from the process. Returning to Le Mans for the 2014 season, Nissan will field a very similar design, which it has dubbed the Nissan ZEOD RC.

A hybrid race car (Nissan hopes to complete its first lap at Le Mans solely on electric battery power), what tickles our fancy most is the 1.5 liter three-cylinder turbocharged engine, which weighs a featherlight 88 pounds. Twenty inches tall, eight inches wide, the Nissan DIG-T R engine is small, though mighty. How does 400hp grab you?

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

I’m not even entirely sure where to start with this one. I know we’ve lambasted some ads from the motorcycle industry for being poorly executed, preaching the wrong message, or simply teetering on on the realm of Oedipus Rex, but this ad spot from Nissan takes the cake as the worst advertisement ever to involve a motorcycle. I’m honestly at a loss for words, so I’ll just say that I’ve always thought that the Nissan Juke was the ugly still-born bastard love child between a platypus and a tarnished sack of candied apples (I hear it’s nicer from the inside, where you can’t see how awkward of an automobile it is). I’d rather drive a Pontiac Aztec.

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Which is faster, bike or car? The debate has gone on for ages and the folks at Autocar have revisited the issue with this comparison video. Taking one of our favorite sports cars, the Nissan Skyline GT-R, and pitting it against the Bologna Bullet better known as the Ducati 1098S, we get to see some impressive results from both vehicles. Make your pick now, and see who won the track battle after the jump.